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Religion · head to head

Ministry Brands vs Rock RMS

Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite
Rock RMS logo

Rock RMS

Religion

Comprehensive relationship and resource management system for churches

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.; Rock RMS non-traditional pricing model based on donations rather than standard software licenses
  • They diverge on capability: Ministry Brands covers Amplify People, Rock RMS covers Member Management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ministry Brands and Rock RMS actually diverge.

Attributes where Ministry Brands and Rock RMS differ
AttributeMinistry BrandsRock RMS
PlatformsWeb, iOS, AndroidWeb, Mobile apps, TV apps
FoundedUnknown2008

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

Only in Rock RMS

  • Member Management
  • Giving & Finances
  • Group Management
  • Event Planning
  • Payment Processing
  • Email Marketing
  • Accounting Software
  • Custom APIs

What people use each for

The jobs each tool is most often brought in to do.

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot Rock RMS
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot Rock RMS
  • Running volunteer background checks under a child protection policy without a separate screening vendornot Rock RMS
  • A denominational office standardising several congregations on one records and giving platformnot Rock RMS

Rock RMS

  • Churches managing 10M+ people records with integrated giving and event systemsnot Ministry Brands
  • Organisations needing offline-first workflows with eventual replicationnot Ministry Brands
  • Tech-enabled churches seeking customisable digital engagement and mobile appsnot Ministry Brands

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Rock RMS

  • Non-traditional pricing model based on donations rather than standard software licenses
  • Pricing based on self-reported average weekend attendance with honor system
  • Grant applications required for churches unable to afford donations
  • Cloud hosting fees may apply separately to donation amount

Pricing, plan by plan

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Rock RMS

On request

No published plan breakdown. See the Rock RMS review.

Which should you pick?

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Choose Rock RMS if

  • You need member management.
  • You work on Web, Mobile apps, TV apps.
  • You also want giving & finances.
Rock RMS review

Questions people ask

Is Ministry Brands or Rock RMS better?
Neither clearly leads. Ministry Brands starts at On request and Rock RMS at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ministry Brands or Rock RMS?
Ministry Brands starts at On request and Rock RMS at On request.
Does Ministry Brands or Rock RMS run on more platforms?
Ministry Brands runs on Web, iOS, Android. Rock RMS runs on Web, Mobile apps, TV apps.
What is Ministry Brands best used for?
Ministry Brands is most often used for a church that wants member records, giving, website and streaming from one vendor with one login, a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software, running volunteer background checks under a child protection policy without a separate screening vendor, a denominational office standardising several congregations on one records and giving platform. Of those, a church that wants member records, giving, website and streaming from one vendor with one login and a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software are not what Rock RMS is typically brought in for.
What can Ministry Brands do that Rock RMS cannot?
Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming. Rock RMS covers Member Management, Giving & Finances, Group Management, Event Planning.

Answered from the vendors’ own pages

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Rock RMS: How much does Rock RMS cost?

Rock operates on a donation model of $4.45 per average weekend attendee per year. Example: 100-person congregation = $445 annual commitment. No contracts, license fees, or hidden costs.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Rock RMS: What if a church cannot afford the donation?

Grant applications are available for churches unable to donate. Rock also offers alternative donation models for non-church nonprofits.

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Rock RMS: Does Rock charge for cloud hosting?

Cloud-hosted churches combine the donation with hosting fees into a single monthly payment. Rock Cloud and Cloud 9 partner-hosted options are available with integrated billing.

Source
Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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