Is Matomo or Preset better?

Neither clearly leads. Matomo starts at Free and Preset at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Matomo or Preset?

Matomo starts at Free and Preset at Free.

Does Matomo or Preset run on more platforms?

Matomo runs on Web, On-premise. Preset runs on Web, Cloud.

Can I use Matomo for free?

Both have a free tier, so you can try either at no cost before committing.

What is Matomo best used for?

Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Preset is typically brought in for.

What can Matomo do that Preset cannot?

Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Both handle Web support.

Marketing · head to head

Matomo vs Preset

Matomo

Marketing

Privacy-focused web analytics

From: Free
Rated: -

Full review Website

Preset

Business Intelligence

Managed Apache Superset

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Preset limited SQL IDE advanced features compared to specialized query tools
They diverge on capability: Matomo covers Web analytics, Preset covers Managed Superset.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Preset actually diverge.

Attributes where Matomo and Preset differ
Attribute	Matomo	Preset
Pricing model	freemium	Unknown
Platforms	Web, On-premise	Web, Cloud
Category	Marketing	Business Intelligence
Founded	2007	2019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking
Google Search Console
Privacy-focused
Cloud deployment

Only in Preset

Managed Superset
Auto-scaling
Enterprise Security
Custom Branding
API Access
Snowflake
BigQuery
Redshift

Both cover

Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

Privacy focused web analytics as an alternative to Google Analyticsnot Preset
Self hosting analytics so visitor data stays on owned infrastructurenot Preset

Preset

Self-service analyticsnot Matomo
Data explorationnot Matomo
Ad-hoc reportingnot Matomo
Collaborative analysisnot Matomo
Embedded analyticsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Preset

Limited SQL IDE advanced features compared to specialized query tools
Viewer licenses add substantial cost for embedded analytics deployments
Dataset-centric approach requires preprocessing by data teams for some use cases

Pricing, plan by plan

Matomo

Free

Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused

Preset

Free

No published plan breakdown. See the Preset review.

Which should you pick?

Choose Matomo if

You need web analytics.
You want to start without paying.
You work on Web, On-premise.
You also want real-time reports.

Matomo review

Choose Preset if

You need managed superset.
You want to start without paying.
You work on Web, Cloud.
You also want auto-scaling.

Preset review

Questions people ask

Is Matomo or Preset better?: Neither clearly leads. Matomo starts at Free and Preset at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Preset?: Matomo starts at Free and Preset at Free.
Does Matomo or Preset run on more platforms?: Matomo runs on Web, On-premise. Preset runs on Web, Cloud.
Can I use Matomo for free?: Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?: Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Preset is typically brought in for.
What can Matomo do that Preset cannot?: Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Both handle Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source

Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source

Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source

Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source

Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source

Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source

Matomo vs Preset

Matomo

Preset

The short version

Where they differ

What each one covers

Only in Matomo

Only in Preset

Both cover

What people use each for

Matomo

Preset

Where each one falls short

Matomo

Preset

Pricing, plan by plan

Matomo

Preset

Which should you pick?

Choose Matomo if

Choose Preset if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Matomo

More on Preset

Keep looking

Other head to heads