Business Intelligence · head to head
Preset vs Simple Analytics
The short version
- Each has a real cost: Preset limited SQL IDE advanced features compared to specialized query tools; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- They diverge on capability: Preset covers Managed Superset, Simple Analytics covers Page view tracking.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Preset and Simple Analytics actually diverge.
| Attribute | Preset | Simple Analytics |
|---|---|---|
| Pricing model | Unknown | freemium |
| Platforms | Web, Cloud | Web |
| Category | Business Intelligence | Marketing |
| Founded | 2019 | 2016 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Preset
- Managed Superset
- Auto-scaling
- Enterprise Security
- Custom Branding
- API Access
- Snowflake
- BigQuery
- Redshift
Only in Simple Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- GDPR compliant
- Cloud deployment
- English language support
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Preset
- Self-service analyticsnot Simple Analytics
- Data explorationnot Simple Analytics
- Ad-hoc reportingnot Simple Analytics
- Collaborative analysisnot Simple Analytics
- Embedded analyticsnot Simple Analytics
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Preset
- Keeping visitor data hosted in the EU for GDPR purposesnot Preset
- Replacing or running alongside Google Analytics with a single-page dashboardnot Preset
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Preset
- Limited SQL IDE advanced features compared to specialized query tools
- Viewer licenses add substantial cost for embedded analytics deployments
- Dataset-centric approach requires preprocessing by data teams for some use cases
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Pricing, plan by plan
Preset
FreeNo published plan breakdown. See the Preset review.
Simple Analytics
Free- FreeFree
- 30-day data retention
- Fair use policy applies
- Unlimited pageviews within fair use
- Self-Serve$20/month
- Monthly or annual billing (2 months free with yearly)
- 1 user included; additional users $20/month each
- Up to 5 sites per user
- Enterprise$null/custom
- Custom pricing available upon demo request
- Traffic recovery (20-60% of invisible traffic)
- Raw data access
Which should you pick?
Choose Preset if
- You need managed superset.
- You want to start without paying.
- You work on Web, Cloud.
- You also want auto-scaling.
Choose Simple Analytics if
- You need page view tracking.
- You want to start without paying.
- You also want goal tracking.
Questions people ask
- Is Preset or Simple Analytics better?
- Neither clearly leads. Preset starts at Free and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Preset or Simple Analytics?
- Preset starts at Free and Simple Analytics at Free.
- Does Preset or Simple Analytics run on more platforms?
- Preset runs on Web, Cloud. Simple Analytics runs on Web.
- Can I use Preset for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Preset best used for?
- Preset is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Simple Analytics is typically brought in for.
- What can Preset do that Simple Analytics cannot?
- Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle Web support.
Answered from the vendors’ own pages
Preset: Is Preset free?
Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.
SourceSimple Analytics: How much does Simple Analytics cost?
Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.
SourcePreset: Can I export my data from Preset?
Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.
SourceSimple Analytics: What currencies does Simple Analytics accept?
Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.
SourcePreset: Does Preset include embedded analytics?
Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.
SourceSimple Analytics: How long is the free trial?
Simple Analytics offers a 14-day free trial that requires no credit card to start.
SourcePreset: What is the enterprise pricing for Preset?
Enterprise plans are custom quoted. The median buyer pays $35,495 per year.
SourceSimple Analytics: Can I cancel Simple Analytics anytime?
Yes. You can cancel your subscription at any moment without penalties or notice requirements.
SourcePreset: Does Preset support AI-powered analytics?
Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.
SourceRelated pages
More on Simple Analytics
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