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Marketing · head to head

Matomo vs Oracle Analytics Cloud

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Oracle Analytics Cloud logo

Oracle Analytics Cloud

Business Intelligence

Complete analytics in the cloud

From
$16/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Oracle Analytics Cloud no dedicated mobile application for on-the-go access
  • They diverge on capability: Matomo covers Web analytics, Oracle Analytics Cloud covers Self-service Analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Oracle Analytics Cloud actually diverge.

Attributes where Matomo and Oracle Analytics Cloud differ
AttributeMatomoOracle Analytics Cloud
Starting priceFree$16/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb
CategoryMarketingBusiness Intelligence
Founded20072016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Oracle Analytics Cloud

  • Self-service Analytics
  • Augmented Analytics
  • Data Preparation
  • Natural Language
  • Mobile
  • Oracle Database
  • Oracle ERP
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Oracle Analytics Cloud
  • Self hosting analytics so visitor data stays on owned infrastructurenot Oracle Analytics Cloud

Oracle Analytics Cloud

  • Self-service analyticsnot Matomo
  • Data explorationnot Matomo
  • Ad-hoc reportingnot Matomo
  • Collaborative analysisnot Matomo
  • Embedded analyticsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Oracle Analytics Cloud

  • No dedicated mobile application for on-the-go access
  • Limited documentation for collecting data from on-premise services
  • Performance issues and occasional software glitches requiring re-login
  • Expensive for small businesses and organizations with limited budgets

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Oracle Analytics Cloud

$16/month
  • Professional$16/month
    • Self-service Analytics
    • Reporting
    • Dashboards
  • Enterprise$80/month
    • Advanced Analytics
    • ML Models
    • Premium Support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Oracle Analytics Cloud if

  • You need self-service analytics.
  • You also want augmented analytics.
Oracle Analytics Cloud review

Questions people ask

Is Matomo or Oracle Analytics Cloud better?
Neither clearly leads. Matomo starts at Free and Oracle Analytics Cloud at $16/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Oracle Analytics Cloud?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $16/month for Oracle Analytics Cloud.
Does Matomo or Oracle Analytics Cloud run on more platforms?
Matomo runs on Web, On-premise. Oracle Analytics Cloud runs on Web.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Oracle Analytics Cloud starts at $16/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Oracle Analytics Cloud is typically brought in for.
What can Matomo do that Oracle Analytics Cloud cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Oracle Analytics Cloud covers Self-service Analytics, Augmented Analytics, Data Preparation, Natural Language. Both handle Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Oracle Analytics Cloud: What data sources does Oracle Analytics Cloud support?

Oracle Analytics Cloud connects to relational databases, cloud applications, and big data platforms. It integrates with Salesforce, Snowflake, Azure Synapse Analytics, Google BigQuery, Amazon Redshift, and the Oracle ecosystem.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Oracle Analytics Cloud: What are the pricing tiers for Oracle Analytics Cloud?

Oracle Analytics Cloud offers a Professional plan at $16/user/month and an Enterprise plan at $80/user/month. BYOL pricing is $0.3226/OCPU/hour base plus $1.0753/hour (Professional) or $2.1506/hour (Enterprise).

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Oracle Analytics Cloud: Does Oracle Analytics Cloud have a mobile app?

No, Oracle Analytics Cloud lacks a dedicated mobile application, which is considered a significant limitation by users who need mobile access to dashboards and reports.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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