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Marketing · head to head

Plausible vs Preset

Plausible logo

Plausible

Marketing

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Preset logo

Preset

Business Intelligence

Managed Apache Superset

From
Free
Rated
-

The short version

  • Only Preset has a free tier, so it costs nothing to try first.
  • Each has a real cost: Plausible there is no free tier, only a 30 day trial; Preset limited SQL IDE advanced features compared to specialized query tools
  • They diverge on capability: Plausible covers Page view tracking, Preset covers Managed Superset.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Plausible and Preset actually diverge.

Attributes where Plausible and Preset differ
AttributePlausiblePreset
Starting price$9/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, Cloud
CategoryMarketingBusiness Intelligence
Founded20182019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • Cloud deployment
  • 20+ languages language support

Only in Preset

  • Managed Superset
  • Auto-scaling
  • Enterprise Security
  • Custom Branding
  • API Access
  • Snowflake
  • BigQuery
  • Redshift

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Plausible

  • Privacy-focused web analytics without cookies or personal datanot Preset
  • A Google Analytics replacement that needs no consent bannernot Preset
  • Self-hosted analytics on your own infrastructurenot Preset
  • EU-hosted measurement for data residency requirementsnot Preset

Preset

  • Self-service analyticsnot Plausible
  • Data explorationnot Plausible
  • Ad-hoc reportingnot Plausible
  • Collaborative analysisnot Plausible
  • Embedded analyticsnot Plausible

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

Preset

  • Limited SQL IDE advanced features compared to specialized query tools
  • Viewer licenses add substantial cost for embedded analytics deployments
  • Dataset-centric approach requires preprocessing by data teams for some use cases

Pricing, plan by plan

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention
  • Growth$14/month
    • Up to 3 sites
    • Up to 3 team members
  • Business$19/month
    • Up to 10 sites
    • Up to 10 team members
    • 5 years data retention
  • Enterprise$null/custom
    • 10+ sites
    • Custom pricing

Preset

Free

No published plan breakdown. See the Preset review.

Which should you pick?

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.

Choose Preset if

  • You need managed superset.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want auto-scaling.

Questions people ask

Is Plausible or Preset better?
Neither clearly leads. Plausible starts at $9/month and Preset at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Plausible or Preset?
Preset has a free tier; the other does not. Paid plans start at $9/month for Plausible and Free for Preset.
Does Plausible or Preset run on more platforms?
Plausible runs on Web. Preset runs on Web, Cloud.
Can I use Preset for free?
Yes. Preset has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Plausible best used for?
Plausible is most often used for privacy-focused web analytics without cookies or personal data, a google analytics replacement that needs no consent banner, self-hosted analytics on your own infrastructure, eu-hosted measurement for data residency requirements. Of those, privacy-focused web analytics without cookies or personal data and a google analytics replacement that needs no consent banner are not what Preset is typically brought in for.
What can Plausible do that Preset cannot?
Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Both handle Web support.

Answered from the vendors’ own pages

Plausible: How much does Plausible Analytics cost?

Plausible offers plans starting at $9/month for the Starter tier, $14/month for Growth, and $19/month for Business. Enterprise pricing is custom. All plans include a 30-day free trial without requiring a credit card.

Source
Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source
Plausible: Is there a free version of Plausible?

Plausible does not offer a free plan; however, all paid plans include a 30-day free trial with full access to features.

Source
Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source
Plausible: What is the difference between Plausible's pricing tiers?

The Starter plan covers up to 10k monthly pageviews for 1 site. Growth adds up to 3 sites and 3 team members. Business expands to 10 sites, 10 team members, and includes advanced features like API access and 5 years data retention.

Source
Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source
Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source
Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source
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