Softwr

Business Intelligence · head to head

Preset vs Umami

Preset logo

Preset

Business Intelligence

Managed Apache Superset

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Preset limited SQL IDE advanced features compared to specialized query tools; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Preset covers Managed Superset, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Preset and Umami actually diverge.

Attributes where Preset and Umami differ
AttributePresetUmami
Pricing modelUnknownPer month by event count
PlatformsWeb, CloudWeb, Linux
CategoryBusiness IntelligenceMarketing
Founded2019Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Preset

  • Managed Superset
  • Auto-scaling
  • Enterprise Security
  • Custom Branding
  • API Access
  • Snowflake
  • BigQuery
  • Redshift

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Preset

  • Self-service analyticsnot Umami
  • Data explorationnot Umami
  • Ad-hoc reportingnot Umami
  • Collaborative analysisnot Umami
  • Embedded analyticsnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Preset
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Preset
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Preset
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Preset

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Preset

  • Limited SQL IDE advanced features compared to specialized query tools
  • Viewer licenses add substantial cost for embedded analytics deployments
  • Dataset-centric approach requires preprocessing by data teams for some use cases

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Preset

Free

No published plan breakdown. See the Preset review.

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Preset if

  • You need managed superset.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want auto-scaling.
Preset review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Preset or Umami better?
Neither clearly leads. Preset starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Preset or Umami?
Preset starts at Free and Umami at Free.
Does Preset or Umami run on more platforms?
Preset runs on Web, Cloud. Umami runs on Web, Linux.
Can I use Preset for free?
Both have a free tier, so you can try either at no cost before committing.
What is Preset best used for?
Preset is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Umami is typically brought in for.
What can Preset do that Umami cannot?
Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source
Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source
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