Business Intelligence · head to head
Preset vs Reportz

Reportz
Business Intelligence
Per-dashboard marketing reporting at under ten dollars a client
- From
- $9.9/month
- Rated
- -
The short version
- Only Preset has a free tier, so it costs nothing to try first.
- Each has a real cost: Preset limited SQL IDE advanced features compared to specialized query tools; Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
- They diverge on capability: Preset covers Managed Superset, Reportz covers Per-dashboard pricing.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Preset and Reportz actually diverge.
Identical on both: user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Preset
- Managed Superset
- Auto-scaling
- Enterprise Security
- Custom Branding
- API Access
- Snowflake
- BigQuery
- Redshift
Only in Reportz
- Per-dashboard pricing
- Unlimited users
- Public share links
- White labelling
- Template library
- Scheduled reports
- Custom KPI widgets
- Client management
What people use each for
The jobs each tool is most often brought in to do.
Preset
- Self-service analyticsnot Reportz
- Data explorationnot Reportz
- Ad-hoc reportingnot Reportz
- Collaborative analysisnot Reportz
- Embedded analyticsnot Reportz
Reportz
- A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot Preset
- A freelancer who needs one white-labelled dashboard per client and nothing elsenot Preset
- An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot Preset
- A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot Preset
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Preset
- Limited SQL IDE advanced features compared to specialized query tools
- Viewer licenses add substantial cost for embedded analytics deployments
- Dataset-centric approach requires preprocessing by data teams for some use cases
Reportz
- The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
- Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
- There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
- Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
- Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.
Pricing, plan by plan
Preset
FreeNo published plan breakdown. See the Preset review.
Reportz
$9.9/month- Consultant$9.9/month
- Priced per dashboard
- Unlimited users
- Unlimited data sources
- Agency$99/month
- Around ten dashboards at the same per-dashboard rate
- Unlimited users
- Custom domain
- Enterprise$742.5/month
- 75 dashboards
- Volume rate
- Unlimited users
Which should you pick?
Choose Preset if
- You need managed superset.
- You want to start without paying.
- You work on Web, Cloud.
- You also want auto-scaling.
Questions people ask
- Is Preset or Reportz better?
- Neither clearly leads. Preset starts at Free and Reportz at $9.9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Preset or Reportz?
- Preset has a free tier; the other does not. Paid plans start at Free for Preset and $9.9/month for Reportz.
- Does Preset or Reportz run on more platforms?
- Preset runs on Web, Cloud. Reportz runs on Web.
- Can I use Preset for free?
- Yes. Preset has a free tier, so you can try it without paying. Reportz starts at $9.9/month.
- What is Preset best used for?
- Preset is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Reportz is typically brought in for.
- What can Preset do that Reportz cannot?
- Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling.
Answered from the vendors’ own pages
Preset: Is Preset free?
Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.
SourceReportz: What does Reportz cost?
9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.
Preset: Can I export my data from Preset?
Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.
SourceReportz: Is there a free plan?
No, but there is a fifteen day trial with no card required.
Preset: Does Preset include embedded analytics?
Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.
SourceReportz: Who is behind it?
Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.
Preset: What is the enterprise pricing for Preset?
Enterprise plans are custom quoted. The median buyer pays $35,495 per year.
SourceReportz: Can clients view without a login?
Yes, dashboards can be shared as a public link under your own domain.
Preset: Does Preset support AI-powered analytics?
Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.
SourceRelated pages
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