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Marketing · head to head

Matomo vs Sisense

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Sisense logo

Sisense

Business Intelligence

Infuse analytics everywhere

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Sisense pricing lacks transparency with opaque scaling costs and hidden fees for onboarding and training
  • They diverge on capability: Matomo covers Web analytics, Sisense covers Embedded Analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Sisense actually diverge.

Attributes where Matomo and Sisense differ
AttributeMatomoSisense
Starting priceFree$10000/year
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWeb, On-premiseWeb, Cloud, On-premises
CategoryMarketingBusiness Intelligence
Founded20072004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Sisense

  • Embedded Analytics
  • AI/ML Integration
  • In-chip Technology
  • White-labeling
  • REST API
  • Snowflake
  • AWS
  • Azure

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Sisense
  • Self hosting analytics so visitor data stays on owned infrastructurenot Sisense

Sisense

  • Self-service analyticsnot Matomo
  • Data explorationnot Matomo
  • Ad-hoc reportingnot Matomo
  • Collaborative analysisnot Matomo
  • Embedded analyticsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Sisense

  • Pricing lacks transparency with opaque scaling costs and hidden fees for onboarding and training
  • Limited connector ecosystem compared to competitors; missing native connectors to many data sources
  • Dashboard customization options are limited; widgets cannot span multiple rows, restricting layout possibilities
  • Performance issues reported with large datasets and stability problems with data cubes

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Sisense

$10000/year
  • Small Team$10000/year minimum
    • Basic analytics dashboards
    • Limited data sources
  • Mid-Market$undefined/custom
    • Advanced analytics
    • Multiple data sources
    • Custom integrations
  • Enterprise$60000/year+
    • Advanced AI analytics
    • Premium support
    • Custom development

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Sisense if

  • You need embedded analytics.
  • You work on Web, Cloud, On-premises.
  • You also want ai/ml integration.
Sisense review

Questions people ask

Is Matomo or Sisense better?
Neither clearly leads. Matomo starts at Free and Sisense at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Sisense?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $10000/year for Sisense.
Does Matomo or Sisense run on more platforms?
Matomo runs on Web, On-premise. Sisense runs on Web, Cloud, On-premises.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Sisense starts at $10000/year.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Sisense is typically brought in for.
What can Matomo do that Sisense cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Sisense covers Embedded Analytics, AI/ML Integration, In-chip Technology, White-labeling. Both handle Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Sisense: What is Sisense primarily used for?

Sisense is an embedded analytics platform that combines data ingestion, modeling, and dashboarding, allowing organizations to embed analytics and insights directly into their applications and workflows.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Sisense: Does Sisense have a transparent pricing model?

Sisense pricing is not publicly listed and requires contacting sales. Typical costs start at $10,000 per year for small teams but can scale to $60,000+ annually depending on users, data volume, number of data sources, and complexity. AI capabilities typically add 20-30% to base costs.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Sisense: What data sources can Sisense connect to?

Sisense provides pre-built connectors for popular applications including Salesforce, Google Analytics, Zendesk, and others. It also supports custom connections through APIs and SDKs for specialized data sources.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Sisense: Is Sisense easy to use for non-technical users?

Sisense requires significant technical expertise to set up, particularly for creating Elasticubes (database caches) which often need SQL code. While it promotes codeless reporting, typical implementations require a technical resource.

Source
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