Softwr

Marketing · head to head

Fathom Analytics vs Preset

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Preset logo

Preset

Business Intelligence

Managed Apache Superset

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Preset has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Preset limited SQL IDE advanced features compared to specialized query tools
  • They diverge on capability: Fathom Analytics covers Page view tracking, Preset covers Managed Superset.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Preset actually diverge.

Attributes where Fathom Analytics and Preset differ
AttributeFathom AnalyticsPreset
Starting price$14/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, Cloud
CategoryMarketingBusiness Intelligence
Founded20142019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Preset

  • Managed Superset
  • Auto-scaling
  • Enterprise Security
  • Custom Branding
  • API Access
  • Snowflake
  • BigQuery
  • Redshift

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Preset
  • A lightweight Google Analytics replacementnot Preset
  • Tracking many sites from one accountnot Preset
  • Long-term historical reporting while subscribednot Preset

Preset

  • Self-service analyticsnot Fathom Analytics
  • Data explorationnot Fathom Analytics
  • Ad-hoc reportingnot Fathom Analytics
  • Collaborative analysisnot Fathom Analytics
  • Embedded analyticsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Preset

  • Limited SQL IDE advanced features compared to specialized query tools
  • Viewer licenses add substantial cost for embedded analytics deployments
  • Dataset-centric approach requires preprocessing by data teams for some use cases

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Preset

Free

No published plan breakdown. See the Preset review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Preset if

  • You need managed superset.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want auto-scaling.
Preset review

Questions people ask

Is Fathom Analytics or Preset better?
Neither clearly leads. Fathom Analytics starts at $14/month and Preset at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Preset?
Preset has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Preset.
Does Fathom Analytics or Preset run on more platforms?
Fathom Analytics runs on Web. Preset runs on Web, Cloud.
Can I use Preset for free?
Yes. Preset has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Preset is typically brought in for.
What can Fathom Analytics do that Preset cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source
Share

Related pages

More on Fathom Analytics

More on Preset

Keep looking

Other head to heads