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Google Analytics vs Marketing Evolution

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Software

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
  • They diverge on capability: Google Analytics covers Real-time analytics, Marketing Evolution covers Multi-touch attribution.

Where they differ

Only the attributes on which Google Analytics and Marketing Evolution actually diverge.

Attributes where Google Analytics and Marketing Evolution differ
AttributeGoogle AnalyticsMarketing Evolution
Starting priceFree$5000/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api, Analytics
Founded19982008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Google Ads
  • Salesforce
  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Marketing Evolution
  • Event tracking and user behaviour analysisnot Marketing Evolution
  • Traffic source and conversion trackingnot Marketing Evolution

Marketing Evolution

  • Attribution modelingnot Google Analytics
  • Marketing ROInot Google Analytics
  • Budget allocationnot Google Analytics
  • Channel optimizationnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Google Analytics or Marketing Evolution better?
Neither clearly leads. Google Analytics starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Marketing Evolution?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $5000/month for Marketing Evolution.
Does Google Analytics or Marketing Evolution run on more platforms?
Google Analytics runs on Web. Marketing Evolution runs on Web, Api, Analytics.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Marketing Evolution is typically brought in for.
What can Google Analytics do that Marketing Evolution cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Google Ads, Salesforce, SOC2, Data encryption.
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Related pages

More on Google Analytics

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