SEO · pricing
MarketMuse pricing
MarketMuse publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 29 August 2026, MarketMuse pricing is free across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Freemium
- Tiers
- 4
- Free tier
- Yes
MarketMuse plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 3 | Entry tier |
| Optimize | On request | 5 | Priced on request |
| Research | On request | 5 | Priced on request |
| Strategy | On request | 5 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers 1 user, 10 queries/month, topic navigator, keywords, serp tools.
Optimize
On requestOver Free, this tier adds:
- 1 site, 1 user
- 100 tracked topics
- 5 content briefs/month
- 1 strategy document/month
- 100 queries/month
Research
On requestOver Optimize, this tier adds:
- 1 site, 3 users
- 1,000 tracked topics
- 10 content briefs/month
- 3 strategy documents/month
- Unlimited queries
Strategy
On requestOver Research, this tier adds:
- 1 site, 5 users
- 10,000 tracked topics
- 20 content briefs/month, all types
- 5 strategy documents/month
Where MarketMuse stops being free
Free, Free
- 1 user
- 10 queries/month
- Topic Navigator, Keywords, SERP tools
No paid tier on record
MarketMuse lists a free tier and no priced tier above it in the record we hold.
What the product covers
The full MarketMuse feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
core
- Topic Navigator
- Content briefs
- SERP and keyword tools
- Strategy documents
analytics
- Tracked topics
People bring MarketMuse in for planning topic clusters and content calendars, identifying content gaps versus competitors, generating structured briefs for freelance writers, building topical authority for large content sites. If that is not the job you are buying for, the alternatives to MarketMuse are worth a look before you commit to a tier.
How that compares in SEO
Too few seo tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| MarketMuse (this page) | Free | freemium | - | |
| Wincher | On request | quote | - | vs MarketMuse |
| Google Search Console | Free | Open source, no licence fee | - | vs MarketMuse |
| Keyword Insights | On request | Per month by credit volume, with pay-as-you-go available | - | vs MarketMuse |
| Rank Math | Free | Freemium, paid tiers billed annually only | - | vs MarketMuse |
| Nightwatch | On request | Per month by tracked keywords, sites and AI usage volume | - | vs MarketMuse |
| Linkody | On request | Per month by tracked domains and backlinks | - | vs MarketMuse |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the MarketMuse badges page.
Before you pay for MarketMuse
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
MarketMuse runs on web. The full record is on the MarketMuse review, and the rest of the category is under best seo tools.
MarketMuse pricing questions
- How much does MarketMuse cost?
- MarketMuse publishes 4 tiers, from Free for Free up to On request for Strategy. The entry tier costs nothing.
- Does MarketMuse have a free plan?
- Yes. The Free tier costs nothing and covers 1 user, 10 queries/month, topic navigator, keywords, serp tools.
- What is the difference between Free and Optimize on MarketMuse?
- Optimize costs On request against Free, and adds 1 site, 1 user, 100 tracked topics, 5 content briefs/month, 1 strategy document/month.
- Which seo tools can I use without paying?
- 2 of the 8 seo tools listed alongside MarketMuse have a free tier: Google Search Console, Rank Math.
- What am I actually paying for with MarketMuse?
- The record lists 5 features across 2 areas: core, analytics. In practice it is brought in for planning topic clusters and content calendars, identifying content gaps versus competitors, generating structured briefs for freelance writers.
- Does MarketMuse charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these MarketMuse prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare MarketMuse against before paying?
- The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with MarketMuse covering price, platforms and features.