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SEO · head to head

Linkody vs MarketMuse

Linkody logo

Linkody

SEO

Backlink monitoring tool for teams that only want link alerts, not a full SEO suite

From
On request
Rated
-
Full reviewWebsite
MarketMuse logo

MarketMuse

SEO

AI content research and planning platform for topic authority and briefs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only MarketMuse has a free tier, so it costs nothing to try first.
  • Each has a real cost: Linkody its own backlink index is smaller than Ahrefs or Semrush, so it is weaker for discovering new link prospects than for monitoring links it already knows about.; MarketMuse the free plan caps at 10 queries per month and excludes tracked topics and content briefs, limiting it to light exploration only.
  • They diverge on capability: Linkody covers Backlink alerts, MarketMuse covers Topic Navigator.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Linkody and MarketMuse actually diverge.

Attributes where Linkody and MarketMuse differ
AttributeLinkodyMarketMuse
Starting priceOn requestFree
Pricing modelPer month by tracked domains and backlinksfreemium
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Linkody

  • Backlink alerts
  • Link quality scoring
  • Competitor backlink tracking
  • Rank tracking
  • Campaign management
  • API access

Only in MarketMuse

  • Topic Navigator
  • Content briefs
  • Tracked topics
  • SERP and keyword tools
  • Strategy documents

What people use each for

The jobs each tool is most often brought in to do.

Linkody

  • A link builder who wants alerts on new and lost backlinks without paying for a full SEO suite's research modulesnot MarketMuse
  • A PR or outreach team monitoring whether placed links stay live over timenot MarketMuse
  • An SEO consultant with clients on a budget who wants a cheap add-on tool alongside a primary research subscription elsewherenot MarketMuse
  • An agency needing white-label backlink reporting at the Agency tier without the cost of Ahrefs Enterprisenot MarketMuse

MarketMuse

  • Planning topic clusters and content calendarsnot Linkody
  • Identifying content gaps versus competitorsnot Linkody
  • Generating structured briefs for freelance writersnot Linkody
  • Building topical authority for large content sitesnot Linkody

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Linkody

  • Its own backlink index is smaller than Ahrefs or Semrush, so it is weaker for discovering new link prospects than for monitoring links it already knows about.
  • It has no keyword research, technical crawling or content tooling at all, so it never functions as a standalone SEO tool for a team that only buys one product.
  • Entry-tier domain and backlink allowances are modest, at 2 domains and 500 tracked backlinks, so a team with several client sites quickly needs to move up two or three tiers.
  • Rank tracking is bundled in from the Advanced tier but is a secondary feature rather than the deep, dedicated tracking a purpose-built tool like AccuRanker offers.
  • As a smaller, narrowly scoped vendor, roadmap pace and new feature development are slower than a well-funded full suite competing across every SEO category.

MarketMuse

  • The free plan caps at 10 queries per month and excludes tracked topics and content briefs, limiting it to light exploration only.
  • Content brief types beyond the Article format are restricted to the top Strategy tier.
  • Pricing amounts are not published on the site, so buyers must request a quote to compare costs against competitors.

Pricing, plan by plan

Linkody

On request
  • Webmaster$14.9/month
    • 2 domains, 500 tracked backlinks
    • 30-day free trial
    • Backlink and lost-link alerts
  • Advanced$24.9/month
    • Higher domain and backlink allowance than Webmaster
    • Competitor tracking
    • Rank tracking included
  • Pro$49.9/month
    • Agency-level domain and backlink allowance
    • API access
    • Campaign management
  • Agency$99.9/month
    • Higher agency-tier allowance than Pro
    • White-label reporting

MarketMuse

Free
  • FreeFree
    • 1 user
    • 10 queries/month
    • Topic Navigator, Keywords, SERP tools
  • Optimize$undefined/month
    • 1 site, 1 user
    • 100 tracked topics
    • 5 content briefs/month
  • Research$undefined/month
    • 1 site, 3 users
    • 1,000 tracked topics
    • 10 content briefs/month
  • Strategy$undefined/month
    • 1 site, 5 users
    • 10,000 tracked topics
    • 20 content briefs/month, all types

Which should you pick?

Choose Linkody if

  • You need backlink alerts.
  • You also want link quality scoring.
Linkody review

Choose MarketMuse if

  • You need topic navigator.
  • You want to start without paying.
  • You work on web.
  • You also want content briefs.
MarketMuse review

Questions people ask

Is Linkody or MarketMuse better?
Neither clearly leads. Linkody starts at On request and MarketMuse at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Linkody or MarketMuse?
MarketMuse has a free tier; the other does not. Paid plans start at On request for Linkody and Free for MarketMuse.
Does Linkody or MarketMuse run on more platforms?
Linkody runs on Web. MarketMuse runs on web.
Can I use MarketMuse for free?
Yes. MarketMuse has a free tier, so you can try it without paying. Linkody starts at On request.
What is Linkody best used for?
Linkody is most often used for a link builder who wants alerts on new and lost backlinks without paying for a full seo suite's research modules, a pr or outreach team monitoring whether placed links stay live over time, an seo consultant with clients on a budget who wants a cheap add-on tool alongside a primary research subscription elsewhere, an agency needing white-label backlink reporting at the agency tier without the cost of ahrefs enterprise. Of those, a link builder who wants alerts on new and lost backlinks without paying for a full seo suite's research modules and a pr or outreach team monitoring whether placed links stay live over time are not what MarketMuse is typically brought in for.
What can Linkody do that MarketMuse cannot?
Linkody covers Backlink alerts, Link quality scoring, Competitor backlink tracking, Rank tracking. MarketMuse covers Topic Navigator, Content briefs, Tracked topics, SERP and keyword tools.

Answered from the vendors’ own pages

Linkody: Does Linkody find new backlink opportunities?

It monitors and alerts on backlinks a site already has or gains; it is not built as a link prospecting or outreach discovery tool.

MarketMuse: Is there a free plan, and what are its limits?

The Free plan supports 1 user and 10 queries per month with access to Topic Navigator, Keywords, and SERP tools, but no tracked topics or content briefs.

Source
Linkody: Can it replace a full SEO suite like Ahrefs or Semrush?

No, it covers backlink monitoring and light rank tracking only; keyword research, site audits and content tools are not included.

MarketMuse: How is usage metered on paid plans?

Paid tiers allocate monthly quotas for tracked topics, content briefs, strategy documents, and queries, scaling from Optimize up through Strategy.

Source
Linkody: Is there a free trial?

Yes, the Webmaster tier includes a 30-day free trial.

MarketMuse: What does MarketMuse cost?

Specific prices are not published on the pricing page; plans are Free, Optimize, Research, and Strategy, and buyers start a free trial or contact sales for a quote.

Source
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