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Customer Support · head to head

Klaus vs Pure Chat

Klaus logo

Klaus

Customer Support

AI-powered quality management for support teams

From
$50/month
Free plan
No
Full reviewWebsite
Pure Chat logo

Pure Chat

Live Chat

Simple and affordable live chat for any business

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Pure Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaus no longer available as standalone product after Zendesk acquisition; Pure Chat growth plan limited to 1 website and 100 SMS notifications
  • They diverge on capability: Klaus covers AI-powered QA, Pure Chat covers Live chat widget.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Klaus and Pure Chat actually diverge.

Attributes where Klaus and Pure Chat differ
AttributeKlausPure Chat
Starting price$50/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, Mobile app, IOS, Android
CategoryCustomer SupportLive Chat
Founded20172011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaus

  • AI-powered QA
  • Conversation reviews
  • Scorecards
  • Coaching
  • Performance analytics
  • Calibration
  • Zendesk
  • Intercom

Only in Pure Chat

  • Live chat widget
  • Visitor information
  • Chat transcripts
  • Department routing
  • HubSpot
  • Zapier
  • API
  • Mobile app support

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Klaus

  • Quality assurancenot Pure Chat
  • Agent coachingnot Pure Chat
  • Performance trackingnot Pure Chat

Pure Chat

  • Customer support chatnot Klaus
  • Website engagementnot Klaus
  • Lead capturenot Klaus
  • Sales chatnot Klaus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaus

  • No longer available as standalone product after Zendesk acquisition
  • Requires separate Zendesk subscription (not included in base plan)
  • Cannot be used with non-Zendesk help desk systems

Pure Chat

  • Growth plan limited to 1 website and 100 SMS notifications
  • Additional operators cost extra: $13-$15/month per operator depending on plan and billing
  • Growth plan has significantly lower limits than PRO

Pricing, plan by plan

Klaus

$50/month
  • Workforce Engagement Bundle$50/month
    • Includes Zendesk QA (formerly Klaus)
    • Requires base Zendesk Support or Suite plan
    • 100% conversation review with AI

Pure Chat

Free
  • Growth$49/month
    • 4 users/operators
    • 1 website
    • 100 SMS notifications
  • Growth Annual$39/month
    • Annual billing saves 20% off monthly rate
  • PRO$99/month
    • 10 users/operators
    • Unlimited websites
    • 1,000 SMS notifications
  • PRO Annual$79/month
    • Annual billing saves 20% off monthly rate

Which should you pick?

Choose Klaus if

  • You need ai-powered qa.
  • You also want conversation reviews.
Klaus review

Choose Pure Chat if

  • You need live chat widget.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want visitor information.
Pure Chat review

Questions people ask

Is Klaus or Pure Chat better?
Neither clearly leads. Klaus starts at $50/month and Pure Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaus or Pure Chat?
Pure Chat has a free tier; the other does not. Paid plans start at $50/month for Klaus and Free for Pure Chat.
Does Klaus or Pure Chat run on more platforms?
Klaus runs on Web. Pure Chat runs on Web, Mobile app, IOS, Android.
Can I use Pure Chat for free?
Yes. Pure Chat has a free tier, so you can try it without paying. Klaus starts at $50/month.
What is Klaus best used for?
Klaus is most often used for quality assurance, agent coaching, performance tracking. Of those, quality assurance and agent coaching are not what Pure Chat is typically brought in for.
What can Klaus do that Pure Chat cannot?
Klaus covers AI-powered QA, Conversation reviews, Scorecards, Coaching. Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Klaus: Is Klaus still available as a standalone product?

No. Klaus was acquired by Zendesk in February 2024 and is now integrated into Zendesk as Zendesk QA, requiring a paid Zendesk plan as the base.

Source
Pure Chat: How much does PureChat cost?

PureChat's Growth plan costs $49/month (or $39/month annually) with 4 users and 1 website. The PRO plan is $99/month (or $79/month annually) with 10 users and unlimited websites.

Source
Klaus: What QA features does Klaus provide?

Klaus automatically reviews 100% of customer interactions using AI, provides immediate performance insights, reduces QA time by 80%, and improves CSAT scores through targeted coaching.

Source
Pure Chat: Does PureChat offer a free trial?

Yes, PureChat offers a free 30-day trial of the PRO plan to prospective customers.

Source
Pure Chat: What is the difference between Growth and PRO plans?

Growth includes 4 users and 1 website with 100 SMS notifications per month. PRO includes 10 users, unlimited websites, and 1,000 SMS notifications. Additional operators can be added for $8-$15/month.

Source
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