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Customer Support · head to head

Playvox vs Pure Chat

Playvox logo

Playvox

Customer Support

Contact centre quality management, coaching and workforce management, now sold by NiCE

From
On request
Free plan
No
Full reviewWebsite
Pure Chat logo

Pure Chat

Live Chat

Simple and affordable live chat for any business

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Pure Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Playvox niCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.; Pure Chat growth plan limited to 1 website and 100 SMS notifications
  • They diverge on capability: Playvox covers Quality management, Pure Chat covers Live chat widget.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Playvox and Pure Chat actually diverge.

Attributes where Playvox and Pure Chat differ
AttributePlayvoxPure Chat
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Mobile app, IOS, Android
CategoryCustomer SupportLive Chat
FoundedUnknown2011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Playvox

  • Quality management
  • Agent coaching
  • Workforce management
  • Performance management
  • Agent motivation
  • Helpdesk connectors
  • Interaction analytics

Only in Pure Chat

  • Live chat widget
  • Visitor information
  • Chat transcripts
  • Department routing
  • Salesforce
  • HubSpot
  • Zapier
  • API

What people use each for

The jobs each tool is most often brought in to do.

Playvox

  • A 200-agent support team on Zendesk that wants structured call and ticket scoring without moving to a full contact centre platformnot Pure Chat
  • A CX operations group running chat, email and voice queues that needs one forecasting model across all three rather than a voice-only rota toolnot Pure Chat
  • A BPO that must evidence quality scores per client and needs calibration workflows to prove reviewers score consistentlynot Pure Chat
  • A support organisation with high first-year attrition that wants coaching assignments tied directly to the criteria an agent failednot Pure Chat

Pure Chat

  • Customer support chatnot Playvox
  • Website engagementnot Playvox
  • Lead capturenot Playvox
  • Sales chatnot Playvox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Playvox

  • NiCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.
  • Playvox WFM carries a minimum agent commitment reported around 35 seats, so a team of 20 either pays for agents it does not have or cannot buy the module at all.
  • The suite is modular and priced modularly, so the quality, performance, coaching, WFM and analytics pieces each carry a line item and the advertised mid-market saving disappears once you licence three or four of them.
  • Forecasting was built around digital and omnichannel volume, and teams with complex voice requirements such as skills-based routing with heavy shrinkage rules routinely find the scheduling engine less precise than dedicated voice WFM tools.
  • Because it sits on top of another vendor helpdesk rather than owning the interaction data, scoring depends on connector fidelity, and when a source platform changes its API or its recording retention the scorecards go stale before anyone notices.

Pure Chat

  • Growth plan limited to 1 website and 100 SMS notifications
  • Additional operators cost extra: $13-$15/month per operator depending on plan and billing
  • Growth plan has significantly lower limits than PRO

Pricing, plan by plan

Playvox

On request
  • Playvox by NiCE Workforce Engagement Management$undefined/year
    • Quality management and scorecards
    • Coaching workflows
    • Performance dashboards

Pure Chat

Free
  • Growth$49/month
    • 4 users/operators
    • 1 website
    • 100 SMS notifications
  • Growth Annual$39/month
    • Annual billing saves 20% off monthly rate
  • PRO$99/month
    • 10 users/operators
    • Unlimited websites
    • 1,000 SMS notifications
  • PRO Annual$79/month
    • Annual billing saves 20% off monthly rate

Which should you pick?

Choose Playvox if

  • You need quality management.
  • You also want agent coaching.
Playvox review

Choose Pure Chat if

  • You need live chat widget.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want visitor information.
Pure Chat review

Questions people ask

Is Playvox or Pure Chat better?
Neither clearly leads. Playvox starts at On request and Pure Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Playvox or Pure Chat?
Pure Chat has a free tier; the other does not. Paid plans start at On request for Playvox and Free for Pure Chat.
Does Playvox or Pure Chat run on more platforms?
Playvox runs on Web. Pure Chat runs on Web, Mobile app, IOS, Android.
Can I use Pure Chat for free?
Yes. Pure Chat has a free tier, so you can try it without paying. Playvox starts at On request.
What is Playvox best used for?
Playvox is most often used for a 200-agent support team on zendesk that wants structured call and ticket scoring without moving to a full contact centre platform, a cx operations group running chat, email and voice queues that needs one forecasting model across all three rather than a voice-only rota tool, a bpo that must evidence quality scores per client and needs calibration workflows to prove reviewers score consistently, a support organisation with high first-year attrition that wants coaching assignments tied directly to the criteria an agent failed. Of those, a 200-agent support team on zendesk that wants structured call and ticket scoring without moving to a full contact centre platform and a cx operations group running chat, email and voice queues that needs one forecasting model across all three rather than a voice-only rota tool are not what Pure Chat is typically brought in for.
What can Playvox do that Pure Chat cannot?
Playvox covers Quality management, Agent coaching, Workforce management, Performance management. Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing.

Answered from the vendors’ own pages

Playvox: Is Playvox still sold as its own product?

Yes, as Playvox by NiCE. It is a distinct SKU beneath NiCE CXone, not a discontinued brand, but it is sold by NiCE sales rather than an independent company.

Pure Chat: How much does PureChat cost?

PureChat's Growth plan costs $49/month (or $39/month annually) with 4 users and 1 website. The PRO plan is $99/month (or $79/month annually) with 10 users and unlimited websites.

Source
Playvox: Do I need NiCE CXone to use it?

No. Playvox connects to Zendesk, Salesforce, Freshdesk, Genesys and others. Running it against a competitor platform is supported, though it is not where the vendor makes the most money.

Pure Chat: Does PureChat offer a free trial?

Yes, PureChat offers a free 30-day trial of the PRO plan to prospective customers.

Source
Playvox: What does it actually cost?

Nothing is published. Full-suite list pricing reported by buyers sits around 70 to 120 US dollars per agent per month, with WFM alone around 30 to 60, before volume discounting.

Pure Chat: What is the difference between Growth and PRO plans?

Growth includes 4 users and 1 website with 100 SMS notifications per month. PRO includes 10 users, unlimited websites, and 1,000 SMS notifications. Additional operators can be added for $8-$15/month.

Source
Playvox: Can a 15-agent team buy it?

Not realistically for WFM, which carries a minimum seat commitment. Quality management alone is more accessible but still sold on an annual quoted contract.

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