CRM · head to head
Keap vs Netcore Cloud

Netcore Cloud
Marketing
Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Netcore Cloud no pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
- They diverge on capability: Keap covers Contact management, Netcore Cloud covers Customer engagement orchestration.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Keap and Netcore Cloud actually diverge.
| Attribute | Keap | Netcore Cloud |
|---|---|---|
| Starting price | $29/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web, Ios, Android | Web, API, iOS SDK, Android SDK |
| Category | CRM | Marketing |
| Founded | 2000 | Unknown |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Keap
- Contact management
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Zapier
- Slack
Only in Netcore Cloud
- Customer engagement orchestration
- Outcome-linked pricing
- Email API
- Unbxd product search
- Customer data platform
- WhatsApp Business
- Raman AI layer
- Segmentation
What people use each for
The jobs each tool is most often brought in to do.
Keap
- Contact management and CRMnot Netcore Cloud
- Marketing automationnot Netcore Cloud
- Sales pipeline managementnot Netcore Cloud
Netcore Cloud
- An Indian ecommerce brand that needs email, WhatsApp and app push in one journey with WhatsApp template approval handled by a vendor that deals with Meta dailynot Keap
- A bank or insurer with an India data residency requirement that rules out sending customer data to a US-hosted engagement platformnot Keap
- A consumer app moving off Braze or Salesforce Marketing Cloud on cost, at comparable monthly tracked user volumesnot Keap
- An ecommerce operator that wants site search and merchandising from the same vendor as its campaign platform through the Unbxd productnot Keap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Netcore Cloud
- No pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
- The outcome-based element cuts both ways: if the agreed KPI moves for reasons unrelated to Netcore, such as a pricing change or a seasonal shift, you can pay more for a campaign programme that did not change.
- Netcore Cloud is three distinct products under one brand, Customer Engagement, Email API and Unbxd, and buyers regularly assume capabilities from one are present in the contract for another.
- Engineering and support depth sit in Indian time zones, so European and North American customers get slower escalation on production incidents than a locally staffed vendor would give.
- The main domain moved from netcorecloud.com to netcore.ai, so a significant amount of documentation, developer guidance and third-party writing now sits behind redirects or dead links, which slows implementation teams down.
Pricing, plan by plan
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Netcore Cloud
On request- Growth$undefined/year
- Campaign orchestration across email, SMS, push and WhatsApp
- Segmentation and journey builder
- Priced on monthly tracked users
- Enterprise$undefined/year
- Everything in Growth
- Customer data platform and predictive segmentation
- Raman AI features
- Netcore Email API$undefined/year
- Transactional and bulk sending infrastructure
- Dedicated IPs and deliverability tooling
- Priced on send volume
Which should you pick?
Choose Keap if
- You need contact management.
- You work on Web, Ios, Android.
- You also want pipeline management.
Choose Netcore Cloud if
- You need customer engagement orchestration.
- You work on Web, API, iOS SDK, Android SDK.
- You also want outcome-linked pricing.
Questions people ask
- Is Keap or Netcore Cloud better?
- Neither clearly leads. Keap starts at $29/month and Netcore Cloud at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Keap or Netcore Cloud?
- Keap starts at $29/month and Netcore Cloud at On request.
- Does Keap or Netcore Cloud run on more platforms?
- Keap runs on Web, Ios, Android. Netcore Cloud runs on Web, API, iOS SDK, Android SDK.
- What is Keap best used for?
- Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Netcore Cloud is typically brought in for.
- What can Keap do that Netcore Cloud cannot?
- Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Netcore Cloud covers Customer engagement orchestration, Outcome-linked pricing, Email API, Unbxd product search.
Answered from the vendors’ own pages
Keap: How much does Keap cost?
Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.
SourceNetcore Cloud: Does Netcore publish any pricing?
No. Both Growth and Enterprise route to a sales conversation, priced on monthly tracked users and feature configuration.
Keap: What text messaging fees does Keap charge?
Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.
SourceNetcore Cloud: What does outcome-based pricing actually mean?
Netcore states that roughly 30 per cent of the platform fee is tied to agreed business KPIs. Scrutinise how those KPIs are defined and measured before signing.
Keap: Is implementation included in Keap pricing?
Implementation services are required at additional cost. Package pricing is available through Keap sales.
SourceNetcore Cloud: Is Netcore the same as Pepipost?
Pepipost is the sending infrastructure Netcore acquired; it now trades as Netcore Email API and is sold separately from the engagement platform.
Netcore Cloud: Can data stay in India?
Yes. Netcore offers regional data centre options including India, which is a common reason regulated Indian buyers choose it over US platforms.
Related pages
More on Netcore Cloud
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