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Automation Integration · head to head

Cyclr vs mParticle

Cyclr logo

Cyclr

Automation Integration

Embedded integration platform that SaaS vendors ship inside their own product

From
$1595/month
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Automation Integration

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cyclr entry pricing of 1,595 US dollars a month for one connector and 100,000 API calls means small vendors will find building two or three integrations in-house genuinely cheaper, and Cyclr only pays off past a certain integration count.; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: Cyclr covers White-label integration UI, mParticle covers Data collection.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cyclr and mParticle actually diverge.

Attributes where Cyclr and mParticle differ
AttributeCyclrmParticle
Starting price$1595/month$500/month
Pricing modelPer month by API call volumeusage-based
PlatformsWeb, APIWeb, Mobile
FoundedUnknown2013

Identical on both: free tier (No), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cyclr

  • White-label integration UI
  • Connector library
  • Workflow builder
  • Custom connectors
  • Regional hosting
  • MCP server offering
  • Usage metering
  • Templates

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

What people use each for

The jobs each tool is most often brought in to do.

Cyclr

  • A mid-market SaaS vendor losing deals because prospects ask for a CRM integration it has not builtnot mParticle
  • A product team that would rather ship an integration marketplace this quarter than hire two engineers to maintain connectorsnot mParticle
  • A European software company that needs its customers' integration data processed inside the EU for procurement reasonsnot mParticle
  • A vendor whose customers each want a slightly different variation of the same integration and cannot be served by one hard-coded connectornot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Cyclr
  • Building a customer data platform across web, mobile and server sourcesnot Cyclr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cyclr

  • Entry pricing of 1,595 US dollars a month for one connector and 100,000 API calls means small vendors will find building two or three integrations in-house genuinely cheaper, and Cyclr only pays off past a certain integration count.
  • Connectors and API calls are metered separately, so a successful integration marketplace pushes you up tiers as your customers adopt it, meaning the cost rises with usage rather than with the revenue that usage generates.
  • Custom connectors to APIs outside the library are your work to build and maintain, so the promise of not building integrations only holds for applications Cyclr already covers.
  • Debugging is harder when the integration runs in a third-party runtime, because your support team sees a failed workflow rather than an HTTP response and has to escalate to Cyclr for anything non-obvious.
  • Deep embedding creates real switching cost: your customers' live integrations run on Cyclr, so migrating later means recreating every customer workflow, which in practice means you rarely leave.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Cyclr

$1595/month
  • PAYG$1595/month
    • 100,000 API calls included
    • 1 connector included
    • Unlimited integrations and users
  • Growth$2595/month
    • 1,000,000 API calls included
    • 10 connectors included
    • Everything in PAYG
  • Scale$7195/month
    • 5,000,000 API calls included
    • Unlimited connectors
    • Everything in Growth
  • Private Cloud$undefined/month
    • Dedicated hosting in US, UK or EU
    • Configurable processing and runtime
    • Quoted pricing

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Cyclr if

  • You need white-label integration ui.
  • You work on Web, API.
  • You also want connector library.
Cyclr review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Cyclr or mParticle better?
Neither clearly leads. Cyclr starts at $1595/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cyclr or mParticle?
Cyclr starts at $1595/month and mParticle at $500/month.
Does Cyclr or mParticle run on more platforms?
Cyclr runs on Web, API. mParticle runs on Web, Mobile.
What is Cyclr best used for?
Cyclr is most often used for a mid-market saas vendor losing deals because prospects ask for a crm integration it has not built, a product team that would rather ship an integration marketplace this quarter than hire two engineers to maintain connectors, a european software company that needs its customers' integration data processed inside the eu for procurement reasons, a vendor whose customers each want a slightly different variation of the same integration and cannot be served by one hard-coded connector. Of those, a mid-market saas vendor losing deals because prospects ask for a crm integration it has not built and a product team that would rather ship an integration marketplace this quarter than hire two engineers to maintain connectors are not what mParticle is typically brought in for.
What can Cyclr do that mParticle cannot?
Cyclr covers White-label integration UI, Connector library, Workflow builder, Custom connectors. mParticle covers Data collection, Audience building, Segmentation, Data governance.

Answered from the vendors’ own pages

Cyclr: What does Cyclr actually cost?

Published tiers start at 1,595 US dollars per month for 100,000 API calls and one connector, rising to 7,195 for unlimited connectors and five million calls.

mParticle: How much does mParticle cost?

mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.

Source
Cyclr: Do my customers know they are using Cyclr?

No. The interface is white-labelled to appear as part of your product.

mParticle: What is mParticle's pricing model?

mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.

Source
Cyclr: Can I host it in the EU or UK?

Yes, on the private cloud tiers, which matters for European procurement requirements.

Cyclr: What if the connector I need does not exist?

You build a custom connector using Cyclr tooling, which is work you own rather than work the platform removes.

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