Automation & Integration · head to head
Celigo vs mParticle
Celigo
Automation & Integration
The iPaaS platform for mid-market and enterprise
- From
- $400/month
- Rated
- -
mParticle
Automation & Integration
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Each has a real cost: Celigo prices are not published on any of the three editions; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
- They diverge on capability: Celigo covers App integration, mParticle covers Data collection.
Where they differ
Only the attributes on which Celigo and mParticle actually diverge.
Identical on both: free tier (No), platforms (Web, Mobile), user rating (Not yet rated), category (Automation & Integration).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Celigo
- App integration
- Process automation
- Master data management
- API management
- Workflow builder
- Error handling
- 800+ apps
- Custom APIs
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Real-time sync
- Privacy management
- 100+ integrations
- Marketing platforms
Both cover
- Analytics
- SOC2
- GDPR
- HIPAA
- Cloud deployment
- Web support
- Mobile support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
Celigo
- Integrating NetSuite with ecommerce and CRM systemsnot mParticle
- Prebuilt integration templates between common business applicationsnot mParticle
- Building custom flows between internal systemsnot mParticle
- Governance and auditability over integrations on the higher editionsnot mParticle
mParticle
- Collecting customer event data once and routing it to many destinationsnot Celigo
- Building a customer data platform across web, mobile and server sourcesnot Celigo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Celigo
- Prices are not published on any of the three editions
- Billed on endpoints and flows, so the cost is driven by how many systems you connect rather than by volume through them
- API Builder, lookup caching and a sandbox all require the Professional edition
- Single sign-on is optional on Standard and included from Professional up
- Unlimited endpoints and the full governance features are Enterprise only
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Pricing, plan by plan
Celigo
$400/month- Growth$400/month
- 50 integrations
- Basic support
- Scale$1200/month
- Unlimited integrations
- Priority support
- Enterprise$3000/month
- Custom solutions
- Dedicated support
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Celigo if
- You need app integration.
- You work on Web, Mobile.
- You also want process automation.
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Questions people ask
- Is Celigo or mParticle better?
- Neither clearly leads. Celigo starts at $400/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Celigo or mParticle?
- Celigo starts at $400/month and mParticle at $500/month.
- Does Celigo or mParticle run on more platforms?
- Both run on Web, Mobile, so platform support will not decide this one for you.
- What is Celigo best used for?
- Celigo is most often used for integrating netsuite with ecommerce and crm systems, prebuilt integration templates between common business applications, building custom flows between internal systems, governance and auditability over integrations on the higher editions. Of those, integrating netsuite with ecommerce and crm systems and prebuilt integration templates between common business applications are not what mParticle is typically brought in for.
- What can Celigo do that mParticle cannot?
- Celigo covers App integration, Process automation, Master data management, API management. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Analytics, SOC2, GDPR, HIPAA.