Hotjar vs FullStory
A comprehensive head-to-head comparison of two leading e-commerce solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Hotjar if you need Heatmaps and prefer a free starting option. Choose FullStory if you prioritize Session replay and want a free tier to start. FullStory has a higher user rating (4.6 vs 4.5).
Hotjar vs FullStory: At a Glance
Feature Comparison: Hotjar vs FullStory
| Feature | Hotjar | FullStory |
|---|---|---|
| Heatmaps | ||
| Session recordings | ||
| Feedback widgets | ||
| Surveys | ||
| User interviews | ||
| Conversion funnels | ||
| Form analytics | ||
| Rage click detection | ||
| Google Analytics | ||
| Segment | ||
| Zapier | ||
| Slack | ||
| Microsoft Teams | ||
| HubSpot | ||
| Optimizely | ||
| Session replay | ||
| User journey mapping | ||
| Error tracking | ||
| Frustration signals | ||
| Search functionality | ||
| Custom events | ||
| Jira | ||
| Salesforce | ||
| Zendesk | ||
| Intercom |
Hotjar vs FullStory: Pricing Breakdown
Hotjar Pricing
Model: freemium
- Up to 35 daily sessions
- Unlimited heatmaps
- Basic features
- Data storage for 365 days
- Up to 100 daily sessions
- Filters & segments
- Events API
- Remove Hotjar branding
- Up to 500 daily sessions
- Funnels
- Custom user attributes
- Priority support
- Custom session limits
- SAML SSO
- Dedicated CSM
- Custom contract
FullStory Pricing
Model: custom
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Session replay
- Custom sessions
- 3-month retention
- Advanced analytics
- Heatmaps
- Unlimited sessions
- Custom retention
- Advanced privacy controls
- API access
Pros and Cons
Hotjar
Pros
- Highly rated by users (4.5/5)
- Free plan available to get started
- Rich feature set with 15+ capabilities
- Strong Heatmaps functionality
- Strong Session recordings functionality
Cons
- Limited platform support (Web only)
- May require time to learn advanced features
FullStory
Pros
- Highly rated by users (4.6/5)
- Free plan available to get started
- Available on 3 platforms (Web, Mobile, Api)
- Rich feature set with 15+ capabilities
- Strong Session replay functionality
- Strong Heatmaps functionality
Cons
- May require time to learn advanced features
Who Should Use Hotjar vs FullStory?
Choose Hotjar if you:
- Need Heatmaps
- Want to start for free
- Work primarily on Web
- Value Session recordings
Choose FullStory if you:
- Need Session replay
- Want to start for free
- Work primarily on Web and Mobile
- Value Heatmaps
Frequently Asked Questions: Hotjar vs FullStory
Is Hotjar better than FullStory?
It depends on your needs. Hotjar has a 4.5/5 user rating while FullStory has 4.6/5. Hotjar excels in Heatmaps and Session recordings, while FullStory stands out with Session replay and Heatmaps. Consider your budget (Free vs Free), platform needs, and specific feature requirements.
Which is cheaper, Hotjar or FullStory?
Hotjar offers a free plan and starts at Free. FullStory offers a free plan and starts at Free. Compare the specific plan features to determine the best value for your use case.
Can I use Hotjar and FullStory together?
While both are e-commerce tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core e-commerce needs.
What are the main differences between Hotjar and FullStory?
The key differences include: pricing model (freemium vs custom), platform support (Web vs Web, Mobile, Api), and feature focus. Hotjar emphasizes Heatmaps, Session recordings, Feedback widgets while FullStory focuses on Session replay, Heatmaps, Conversion funnels. User ratings differ slightly: 4.5 vs 4.6 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Hotjar and FullStory.