Is Hotjar or Sellfy better?

Neither clearly leads. Hotjar starts at Free and Sellfy at $22/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Hotjar or Sellfy?

Hotjar has a free tier; the other does not. Paid plans start at Free for Hotjar and $22/month for Sellfy.

Does Hotjar or Sellfy run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Hotjar for free?

Yes. Hotjar has a free tier, so you can try it without paying. Sellfy starts at $22/month.

What is Hotjar best used for?

Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Sellfy is typically brought in for.

What can Hotjar do that Sellfy cannot?

Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation.

E-Commerce · head to head

Hotjar vs Sellfy

Hotjar

E-Commerce

Understand how users behave on your site

From: Free
Rated: -

Full review Website

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From: $22/month
Rated: -

Full review Website

The short version

Only Hotjar has a free tier, so it costs nothing to try first.
Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
They diverge on capability: Hotjar covers Heatmaps, Sellfy covers Physical & digital products.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hotjar and Sellfy actually diverge.

Attributes where Hotjar and Sellfy differ
Attribute	Hotjar	Sellfy
Starting price	Free	$22/month
Pricing model	Unknown	subscription
Free tier	Yes	No
Founded	2014	2013

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

Heatmaps
Session recordings
Feedback widgets
Surveys
User interviews
Conversion funnels
Form analytics
Rage click detection

Only in Sellfy

Physical & digital products
Membership/subscription sales
Email marketing
Marketing automation
Affiliate program
Analytics
Mobile app
Multi-currency support

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

User behavior analysisnot Sellfy
Conversion optimizationnot Sellfy
UX researchnot Sellfy
Customer feedbacknot Sellfy
Usability testingnot Sellfy

Sellfy

Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Hotjar
Running a small creator store without building a sitenot Hotjar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
No mobile app - only web-based access available
Not real-time analytics - includes slight data processing delay

Sellfy

Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
Email marketing credits are metered per plan, from 2,000 to 50,000
Cart abandonment, upselling and the affiliate programme all require the Business plan
Payment processing fees from PayPal or Stripe are charged on top of the subscription

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Sellfy

$22/month

Starter$22/month
- From $22/month with annual billing (or $39/month with monthly billing)
- Basic e-commerce features for digital and physical products
Business$null/month
- Mid-tier option with expanded capabilities
Premium$null/month
- Highest tier with up to 20GB per digital product file storage

Which should you pick?

Choose Hotjar if

You need heatmaps.
You want to start without paying.
You also want session recordings.

Hotjar review

Choose Sellfy if

You need physical & digital products.
You also want membership/subscription sales.

Sellfy review

Questions people ask

Is Hotjar or Sellfy better?: Neither clearly leads. Hotjar starts at Free and Sellfy at $22/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Sellfy?: Hotjar has a free tier; the other does not. Paid plans start at Free for Hotjar and $22/month for Sellfy.
Does Hotjar or Sellfy run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Hotjar for free?: Yes. Hotjar has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Hotjar best used for?: Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Sellfy is typically brought in for.
What can Hotjar do that Sellfy cannot?: Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source

Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source

Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source

Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source

Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source

Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source

Hotjar vs Sellfy

Hotjar

Sellfy

The short version

Where they differ

What each one covers

Only in Hotjar

Only in Sellfy

What people use each for

Hotjar

Sellfy

Where each one falls short

Hotjar

Sellfy

Pricing, plan by plan

Hotjar

Sellfy

Which should you pick?

Choose Hotjar if

Choose Sellfy if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Hotjar

More on Sellfy

Keep looking

Other head to heads