E-Commerce · pricing
Hotjar pricing
No tier breakdown is published on the record we hold for Hotjar. Below is what is on record, and how it compares with the e-commerce tools listed alongside it.
As of 30 August 2026, Hotjar pricing is free, then $39/month. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $39/month
- Model
- Not recorded
- Tiers
- -
- Free tier
- Yes
What is on record
The Hotjar catalogue entry carries a starting price of $39/month, but no tier breakdown. The category comparison below is still useful, and the Hotjar review carries the full feature record.
What the product covers
The full Hotjar feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Heatmaps
- Session recordings
- Feedback widgets
- Surveys
- User interviews
- Conversion funnels
- Form analytics
- Rage click detection
Integrations
- Google Analytics
- Segment
- Zapier
- Slack
- Microsoft Teams
- HubSpot
- Optimizely
Security
- GDPR
- CCPA
- SOC2
- ISO27001
Deployment
- Cloud deployment
Platform
- Web support
Localization
- English language support
- German language support
- French language support
- Spanish language support
- Portuguese language support
- Italian language support
- Dutch language support
People bring Hotjar in for user behavior analysis, conversion optimization, ux research, customer feedback, usability testing. If that is not the job you are buying for, the alternatives to Hotjar are worth a look before you commit to a tier.
How that compares in E-Commerce
Too few e-commerce tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Hotjar (this page) | Free, then $39/month | - | - | |
| BackToMe | €25/month | subscription | - | vs Hotjar |
| UnoPIM | Free | open-source | - | vs Hotjar |
| Instacart | Free | Free to download; item markups plus delivery and service fees per order, optional subscription | - | vs Hotjar |
| Temu | Free | Free to browse and use; pay per order, heavy promotional discounting | - | vs Hotjar |
| Vinted | Free | Free for sellers, no commission; buyer pays a variable Buyer Protection fee at checkout | - | vs Hotjar |
| Shein | Free | Free to browse and use; pay per order, optional paid loyalty tier | - | vs Hotjar |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Hotjar badges page.
Before you pay for Hotjar
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: not published on the record we hold. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Hotjar runs on web, and is published by Hotjar Ltd of Malta. The full record is on the Hotjar review, and the rest of the category is under best e-commerce tools.
Hotjar pricing questions
- How much does Hotjar cost?
- Hotjar starts at $39/month. No tier-by-tier breakdown is published on the record we hold.
- Does Hotjar have a free plan?
- Yes, Hotjar is recorded as free, so it can be used without paying.
- Which e-commerce tools can I use without paying?
- 7 of the 8 e-commerce tools listed alongside Hotjar have a free tier: UnoPIM, Instacart, Temu, Vinted, Shein.
- What am I actually paying for with Hotjar?
- The record lists 28 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for user behavior analysis, conversion optimization, ux research.
- Does Hotjar charge per user?
- The record carries a price and a billing period, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Hotjar prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Hotjar against before paying?
- The closest e-commerce tools in this directory are BackToMe, UnoPIM, Instacart, Temu. Each has a side-by-side comparison with Hotjar covering price, platforms and features.