E-Commerce · alternatives
Alternatives to Hotjar
24 e-commerce tools sit alongside Hotjar in this directory. Below is what separates each from Hotjar on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 16
- Cheaper to start
- 4
- Hotjar starts at
- Free, then $39/month
Why people look past Hotjar
Nothing on the record flags a reason to move. Hotjar has a free tier, and starts at $39/month against a category median of $39/month. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Digital experience intelligence platform
Priced and rated the same as Hotjar on the figures we hold. The difference, if there is one, is in the feature records.
Website optimization with heatmaps
- No free tier, where Hotjar has one.
- Starts $10 a month cheaper, at $29/month.
Session replay and heatmaps
- Starts $39 a month cheaper, at Free.
Experience Optimization Platform
Priced and rated the same as Hotjar on the figures we hold. The difference, if there is one, is in the feature records.
Automate and scale your product data with an AI-powered open-source PIM.
Priced and rated the same as Hotjar on the figures we hold. The difference, if there is one, is in the feature records.
Social resale marketplace with a flat fee on low-value sales and a percentage cut above that
Priced and rated the same as Hotjar on the figures we hold. The difference, if there is one, is in the feature records.
Every Hotjar alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Hotjar (this page) | Free, then $39/month | - | - | |
| FullStoryAlso offers session recordings and error tracking, but dev-first and focused on engineers rather than cross-functional teams. | Free | Quote | 3 | vs Hotjar |
| Crazy EggProvides heatmaps and session recordings with strong A/B testing and CRO features. | $29/month | - | - | vs Hotjar |
| MouseflowSimilar heatmap and recording features with additional conversion funnels and form analysis capabilities. | Free | Subscription | 4 | vs Hotjar |
| VWOOffers heatmaps, recordings, and experiments with emphasis on experimentation platform. | Free | Usage-based | - | vs Hotjar |
| UnoPIM | Free | Open-source | 1 | vs Hotjar |
| Poshmark | Free | Free to list; tiered seller commission by sale price | 1 | vs Hotjar |
| Instacart | Free | Free to download; item markups plus delivery and service fees per order, optional subscription | 2 | vs Hotjar |
| Mercari | Free | Free to list; 10 percent seller commission on sale price plus payment processing fee | 1 | vs Hotjar |
| Depop | Free | Free to list; percentage plus per-order seller fee, separate payment processing fee | 1 | vs Hotjar |
| Temu | Free | Free to browse and use; pay per order, heavy promotional discounting | 1 | vs Hotjar |
| Shein | Free | Free to browse and use; pay per order, optional paid loyalty tier | 2 | vs Hotjar |
| Wish | Free | Free to browse and use; pay per order | 1 | vs Hotjar |
| Amazon Shopping | Free | Free to use; optional Prime subscription for fast shipping and bundled media | 2 | vs Hotjar |
| Vinted | Free | Free for sellers, no commission; buyer pays a variable Buyer Protection fee at checkout | 2 | vs Hotjar |
| Zendrop | Free, then $49/month | Freemium | 3 | vs Hotjar |
| Saleor | Free | Open-source | 4 | vs Hotjar |
| CJ Dropshipping | Free | Freemium | - | vs Hotjar |
| BackToMe | €25/month | Subscription | 2 | vs Hotjar |
| Mollie | £0.3/transaction | Per transaction by payment method | 3 | vs Hotjar |
| Klarna | On request | Quote | 1 | vs Hotjar |
| Drip | $39/month | Per month by contact count | 3 | vs Hotjar |
| Memberful | $49/month | Subscription | 2 | vs Hotjar |
| FastSpring | On request | Transaction | 1 | vs Hotjar |
| SamCart | $79/month | Subscription | 2 | vs Hotjar |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Hotjar badges page.
Cheaper ways to solve the same problem
What you would be giving up
Hotjar is most often brought in for user behavior analysis, conversion optimization, ux research, customer feedback, usability testing. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Hotjar is broadly right and the question is cost, the Hotjar pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the E-Commerce category lists everything the directory holds, and best e-commerce tools ranks them.
Hotjar runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Hotjar alternatives
- What are the main alternatives to Hotjar?
- 24 other e-commerce tools are listed in this directory, led by FullStory, Crazy Egg, Mouseflow, VWO. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Hotjar?
- 16 of the alternatives listed here can be used without paying: FullStory, Mouseflow, VWO, UnoPIM, Poshmark.
- Is there a cheaper alternative to Hotjar?
- Yes. 4 of the alternatives below start under Hotjar's $39/month: Crazy Egg at $29/month, Mouseflow at Free, BackToMe at €25/month, Mollie at £0.3/transaction.
- Is there a reason to switch away from Hotjar?
- Nothing in the data flags one. Hotjar has a free tier, and starts at $39/month against a category median of $39/month. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Hotjar?
- Hotjar is most often brought in for user behavior analysis, conversion optimization, ux research, customer feedback, usability testing. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Hotjar?
- UnoPIM, Saleor are recorded with an open-source licence model.
- How were these Hotjar alternatives chosen?
- They are the tools filed in the same category, E-Commerce, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Hotjar against one of these directly?
- Every alternative below has a side-by-side page against Hotjar covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every e-commerce tool?
- No. It covers what this directory holds in the E-Commerce category, 24 tools beside Hotjar. The category page lists the rest of the catalogue as it grows.