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Smart Home · head to head

Home Assistant vs HubSpot CRM

Home Assistant logo

Home Assistant

Smart Home

Open source home automation that puts local control and privacy first

From
Free
Rated
-
HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-

The short version

  • Each has a real cost: Home Assistant add-ons run only on Home Assistant Operating System installations, and Container installations have no access to them; HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice
  • They diverge on capability: Home Assistant covers Local Control, HubSpot CRM covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Home Assistant and HubSpot CRM actually diverge.

Attributes where Home Assistant and HubSpot CRM differ
AttributeHome AssistantHubSpot CRM
Pricing modelopen-sourcesubscription
PlatformsLinux, Docker, Raspberry Pi, MacOS, WindowsWeb, Mobile iOS, Mobile Android
CategorySmart HomeRemote Work
Founded20132006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Home Assistant

  • Local Control
  • Privacy First
  • Automation Engine
  • Custom Integrations
  • 150+ integrations
  • Voice Control
  • Mobile App
  • REST API

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Home Assistant

  • Home automationnot HubSpot CRM
  • Energy monitoringnot HubSpot CRM
  • Security systemsnot HubSpot CRM
  • Device integrationnot HubSpot CRM

HubSpot CRM

  • Contact and deal management for sales teamsnot Home Assistant
  • Customer data organization and reportingnot Home Assistant
  • Team collaboration with permission controlsnot Home Assistant

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Home Assistant

  • Add-ons run only on Home Assistant Operating System installations, and Container installations have no access to them
  • Thread and Z-Wave are controlled by add-ons, so a Container install has no out-of-the-box support for either
  • A Container installation means bringing your own Linux host with Docker and handling updates by hand
  • The recommended install path expects dedicated hardware such as a Raspberry Pi 4 or 5 with at least 2 GB of RAM, an Odroid, or an x86-64 machine
  • Every documented hardware option requires a wired Ethernet connection

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Pricing, plan by plan

Home Assistant

Free
  • Community EditionFree
    • Unlimited devices
    • Full automation
    • Local control

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Which should you pick?

Choose Home Assistant if

  • You need local control.
  • You want to start without paying.
  • You work on Linux, Docker, Raspberry Pi, MacOS, Windows.
  • You also want privacy first.

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.

Questions people ask

Is Home Assistant or HubSpot CRM better?
Neither clearly leads. Home Assistant starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Home Assistant or HubSpot CRM?
Home Assistant starts at Free and HubSpot CRM at Free.
Does Home Assistant or HubSpot CRM run on more platforms?
Home Assistant runs on Linux, Docker, Raspberry Pi, MacOS, Windows. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Home Assistant for free?
Both have a free tier, so you can try either at no cost before committing.
What is Home Assistant best used for?
Home Assistant is most often used for home automation, energy monitoring, security systems, device integration. Of those, home automation and energy monitoring are not what HubSpot CRM is typically brought in for.
What can Home Assistant do that HubSpot CRM cannot?
Home Assistant covers Local Control, Privacy First, Automation Engine, Custom Integrations. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting.

Answered from the vendors’ own pages

Home Assistant: Does Home Assistant software cost anything?

Home Assistant core software is completely free and open source. It is operated by the Open Home Foundation as a non-profit, which means it cannot be sold or acquired. Commercial products like Home Assistant hardware are sold separately.

Source
HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Home Assistant: Are there paid products from Home Assistant?

Home Assistant offers official hardware products including Home Assistant Green, Connect ZBT-2, Connect ZWA-2, and Voice Preview Edition, which have separate pricing. Nabu Casa provides commercial services as an official partner.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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