Is Gupshup or Loom better?

Neither clearly leads. Gupshup starts at $0.001/message and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Gupshup or Loom?

Loom has a free tier; the other does not. Paid plans start at $0.001/message for Gupshup and Free for Loom.

Does Gupshup or Loom run on more platforms?

Gupshup runs on Web, API. Loom runs on Web.

Can I use Loom for free?

Yes. Loom has a free tier, so you can try it without paying. Gupshup starts at $0.001/message.

What is Gupshup best used for?

Gupshup is most often used for an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia, a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms, a company deploying a whatsapp chatbot for tier one support with handover to human agents for anything it cannot resolve, a marketing team running whatsapp template campaigns to opted-in lists in markets where email engagement is low. Of those, an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia and a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms are not what Loom is typically brought in for.

What can Gupshup do that Loom cannot?

Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics.

Communication · head to head

Gupshup vs Loom

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From: $0.001/message
Rated: -

Full review Website

Loom

Communication

Record instantly, share anywhere

From: Free
Rated: -

Full review Website

The short version

Only Loom has a free tier, so it costs nothing to try first.
Each has a real cost: Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.; Loom starter plan limited to 25 videos per person
They diverge on capability: Gupshup covers WhatsApp Business API, Loom covers Screen & camera recording.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gupshup and Loom actually diverge.

Attributes where Gupshup and Loom differ
Attribute	Gupshup	Loom
Starting price	$0.001/message	Free
Pricing model	Per message sent	freemium
Free tier	No	Yes
Platforms	Web, API	Web
Founded	Unknown	2015

Identical on both: user rating (Not yet rated), category (Communication).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gupshup

WhatsApp Business API
Flat platform fee
RCS messaging
SMS and voice
Bot Studio
Agent inbox
Campaign manager
Emerging market reach

Only in Loom

Screen & camera recording
Instant sharing
Video editing
Viewer analytics
Comments & reactions
Transcription
Custom CTAs
Drawing tools

What people use each for

The jobs each tool is most often brought in to do.

Gupshup

An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot Loom
A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot Loom
A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot Loom
A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot Loom

Loom

Asynchronous video communication and screen recordingnot Gupshup
Product demonstrations and tutorialsnot Gupshup
Meeting transcription and documentationnot Gupshup
Team communication and knowledge sharingnot Gupshup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gupshup

The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

Loom

Starter plan limited to 25 videos per person
Starter plan limited to 5 minute recordings
Enterprise plan pricing not publicly available, requires sales contact
Per-user billing for Business plans may increase costs with team growth

Pricing, plan by plan

Gupshup

$0.001/message

Messaging$0.001/message
- About 0.001 USD Gupshup platform fee per outgoing template message
- Same fee on outgoing and incoming session messages
- Meta per-message charges passed through on top, varying by country and category

Loom

Free

StarterFree
- Up to 50 members
- 25 videos per person
- 5 minute screen recordings
Business$18/month
- Unlimited videos
- Unlimited recording time
- 4K quality
Business + AI$24/month
- Auto-video enhancement
- Video-to-text automation
- Auto-meeting recap emails

Which should you pick?

Choose Gupshup if

You need whatsapp business api.
You work on Web, API.
You also want flat platform fee.

Gupshup review

Choose Loom if

You need screen & camera recording.
You want to start without paying.
You also want instant sharing.

Loom review

Questions people ask

Is Gupshup or Loom better?: Neither clearly leads. Gupshup starts at $0.001/message and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gupshup or Loom?: Loom has a free tier; the other does not. Paid plans start at $0.001/message for Gupshup and Free for Loom.
Does Gupshup or Loom run on more platforms?: Gupshup runs on Web, API. Loom runs on Web.
Can I use Loom for free?: Yes. Loom has a free tier, so you can try it without paying. Gupshup starts at $0.001/message.
What is Gupshup best used for?: Gupshup is most often used for an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia, a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms, a company deploying a whatsapp chatbot for tier one support with handover to human agents for anything it cannot resolve, a marketing team running whatsapp template campaigns to opted-in lists in markets where email engagement is low. Of those, an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia and a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms are not what Loom is typically brought in for.
What can Gupshup do that Loom cannot?: Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics.

Answered from the vendors’ own pages

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

Loom: How much does Loom cost?

Loom offers a free Starter plan at no cost. Paid plans begin at $18 per user per month for Business, or $24 per user per month for Business + AI. Annual billing provides a 17% discount. Enterprise pricing is custom and requires contacting sales.

Source

Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

Loom: What are the limitations of Loom's free plan?

The free Starter plan includes up to 50 members, 25 videos per person with 5 minute maximum screen recordings, and basic features like comments and emoji reactions.

Source

Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

Loom: What does Loom AI add compared to the standard Business plan?

Business + AI adds $6 per month to the Business plan and includes auto-video enhancement, video-to-text automation, auto-meeting recap emails, and auto-meeting notes.

Source

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

Gupshup vs Loom

Gupshup

Loom

The short version

Where they differ

What each one covers

Only in Gupshup

Only in Loom

What people use each for

Gupshup

Loom

Where each one falls short

Gupshup

Loom

Pricing, plan by plan

Gupshup

Loom

Which should you pick?

Choose Gupshup if

Choose Loom if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Gupshup

More on Loom

Keep looking

Other head to heads