Softwr

Communication · head to head

Loom vs Novu

Loom logo

Loom

Communication

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite
Novu logo

Novu

Communication

Open-source notification infrastructure for multi-channel messaging

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loom starter plan limited to 25 videos per person; Novu free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
  • They diverge on capability: Loom covers Screen & camera recording, Novu covers Multi-channel workflows.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Loom and Novu actually diverge.

Attributes where Loom and Novu differ
AttributeLoomNovu
PlatformsWebweb, api
Founded2015Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Communication).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Only in Novu

  • Multi-channel workflows
  • Advanced email editor
  • Activity feed
  • Multi-environment support
  • Role-based access control
  • Self-hosting

What people use each for

The jobs each tool is most often brought in to do.

Loom

  • Asynchronous video communication and screen recordingnot Novu
  • Product demonstrations and tutorialsnot Novu
  • Meeting transcription and documentationnot Novu
  • Team communication and knowledge sharingnot Novu

Novu

  • Building multi-channel notification workflows for a SaaS productnot Loom
  • Self-hosting notification infrastructure for data controlnot Loom
  • Managing separate notification environments for staging and productionnot Loom
  • Tracking notification delivery history and activitynot Loom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loom

  • Starter plan limited to 25 videos per person
  • Starter plan limited to 5 minute recordings
  • Enterprise plan pricing not publicly available, requires sales contact
  • Per-user billing for Business plans may increase costs with team growth

Novu

  • Free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
  • Overage on Pro and Team plans is billed at $1.20 per 1,000 additional workflow runs, which can add up at scale.
  • HIPAA BAA compliance and dedicated SSO are Enterprise-only and require custom pricing.

Pricing, plan by plan

Loom

Free
  • StarterFree
    • Up to 50 members
    • 25 videos per person
    • 5 minute screen recordings
  • Business$18/month
    • Unlimited videos
    • Unlimited recording time
    • 4K quality
  • Business + AI$24/month
    • Auto-video enhancement
    • Video-to-text automation
    • Auto-meeting recap emails

Novu

Free
  • FreeFree
    • 10,000 workflow runs/month
    • All channels included
    • Up to 20 workflows
  • Pro$30/month
    • 30,000+ workflow runs/month
    • Advanced email editor
    • Remove Novu branding
  • Team$250/month
    • 250,000+ workflow runs/month
    • Up to 10 environments
    • 90-day activity feed retention

Which should you pick?

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Choose Novu if

  • You need multi-channel workflows.
  • You want to start without paying.
  • You work on web, api.
  • You also want advanced email editor.
Novu review

Questions people ask

Is Loom or Novu better?
Neither clearly leads. Loom starts at Free and Novu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loom or Novu?
Loom starts at Free and Novu at Free.
Does Loom or Novu run on more platforms?
Loom runs on Web. Novu runs on web, api.
Can I use Loom for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loom best used for?
Loom is most often used for asynchronous video communication and screen recording, product demonstrations and tutorials, meeting transcription and documentation, team communication and knowledge sharing. Of those, asynchronous video communication and screen recording and product demonstrations and tutorials are not what Novu is typically brought in for.
What can Loom do that Novu cannot?
Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Novu covers Multi-channel workflows, Advanced email editor, Activity feed, Multi-environment support.

Answered from the vendors’ own pages

Loom: How much does Loom cost?

Loom offers a free Starter plan at no cost. Paid plans begin at $18 per user per month for Business, or $24 per user per month for Business + AI. Annual billing provides a 17% discount. Enterprise pricing is custom and requires contacting sales.

Source
Novu: What does Novu cost?

Novu offers a Free plan for 10,000 workflow runs per month, Pro from $30/month for 30,000+ runs, Team from $250/month for 250,000+ runs, and custom Enterprise pricing for 10M+ runs.

Source
Loom: What are the limitations of Loom's free plan?

The free Starter plan includes up to 50 members, 25 videos per person with 5 minute maximum screen recordings, and basic features like comments and emoji reactions.

Source
Novu: Is there a free plan, and what are its limits?

Yes, the Free plan includes 10,000 workflow runs per month, all messaging channels, up to 20 workflows, 2 environments, and up to 3 team members.

Source
Loom: What does Loom AI add compared to the standard Business plan?

Business + AI adds $6 per month to the Business plan and includes auto-video enhancement, video-to-text automation, auto-meeting recap emails, and auto-meeting notes.

Source
Novu: How is usage metered?

Billing is based on the number of workflow runs per month rather than per user or per message, with overage on paid plans charged at $1.20 per 1,000 additional runs.

Source
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