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Communication · head to head

Gupshup vs Webex by Cisco

Gupshup logo

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From
$0.001/message
Rated
-
Full reviewWebsite
Webex by Cisco logo

Webex by Cisco

Communication

A simpler, smarter way to work

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Webex by Cisco has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.; Webex by Cisco listed on UK G-Cloud at £6 per user per month for Cisco Webex, via reseller Conscia Group UK Ltd (ITGL)
  • They diverge on capability: Gupshup covers WhatsApp Business API, Webex by Cisco covers Video and audio conferencing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gupshup and Webex by Cisco actually diverge.

Attributes where Gupshup and Webex by Cisco differ
AttributeGupshupWebex by Cisco
Starting price$0.001/messageFree
Pricing modelPer message sentsubscription
Free tierNoYes
PlatformsWeb, APIWeb, Windows, Macos, Linux, Ios, Android
FoundedUnknown1984

Identical on both: user rating (Not yet rated), category (Communication).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gupshup

  • WhatsApp Business API
  • Flat platform fee
  • RCS messaging
  • SMS and voice
  • Bot Studio
  • Agent inbox
  • Campaign manager
  • Emerging market reach

Only in Webex by Cisco

  • Video and audio conferencing
  • Screen sharing and annotation
  • Virtual backgrounds
  • Recording and playback
  • Meeting transcription
  • Chat and messaging
  • Calendar integration
  • Breakout sessions

What people use each for

The jobs each tool is most often brought in to do.

Gupshup

  • An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot Webex by Cisco
  • A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot Webex by Cisco
  • A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot Webex by Cisco
  • A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot Webex by Cisco

Webex by Cisco

  • Video conferencingnot Gupshup
  • Webinarsnot Gupshup
  • Virtual eventsnot Gupshup
  • Trainingnot Gupshup
  • Enterprise communicationnot Gupshup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gupshup

  • The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
  • Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
  • Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
  • Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
  • The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

Webex by Cisco

  • Listed on UK G-Cloud at £6 per user per month for Cisco Webex, via reseller Conscia Group UK Ltd (ITGL)

Pricing, plan by plan

Gupshup

$0.001/message
  • Messaging$0.001/message
    • About 0.001 USD Gupshup platform fee per outgoing template message
    • Same fee on outgoing and incoming session messages
    • Meta per-message charges passed through on top, varying by country and category

Webex by Cisco

Free
  • FreeFree
    • Unlimited 1:1 meetings
    • Group meetings (40 min limit, 100 participants)
    • HD video
  • Pro$13.5/month
    • Unlimited meetings (500 participants)
    • Cloud recording and storage
    • Advanced scheduling
  • Business$18/month
    • Everything in Pro
    • Custom branding
    • Advanced security
  • Enterprise$undefined/month
    • Unlimited everything
    • Dedicated account manager
    • Custom deployment

Which should you pick?

Choose Gupshup if

  • You need whatsapp business api.
  • You work on Web, API.
  • You also want flat platform fee.
Gupshup review

Choose Webex by Cisco if

  • You need video and audio conferencing.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want screen sharing and annotation.
Webex by Cisco review

Questions people ask

Is Gupshup or Webex by Cisco better?
Neither clearly leads. Gupshup starts at $0.001/message and Webex by Cisco at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gupshup or Webex by Cisco?
Webex by Cisco has a free tier; the other does not. Paid plans start at $0.001/message for Gupshup and Free for Webex by Cisco.
Does Gupshup or Webex by Cisco run on more platforms?
Gupshup runs on Web, API. Webex by Cisco runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Webex by Cisco for free?
Yes. Webex by Cisco has a free tier, so you can try it without paying. Gupshup starts at $0.001/message.
What is Gupshup best used for?
Gupshup is most often used for an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia, a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms, a company deploying a whatsapp chatbot for tier one support with handover to human agents for anything it cannot resolve, a marketing team running whatsapp template campaigns to opted-in lists in markets where email engagement is low. Of those, an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia and a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms are not what Webex by Cisco is typically brought in for.
What can Gupshup do that Webex by Cisco cannot?
Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice. Webex by Cisco covers Video and audio conferencing, Screen sharing and annotation, Virtual backgrounds, Recording and playback.

Answered from the vendors’ own pages

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

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