Softwr

Communication · head to head

Gupshup vs RingCentral Video

Gupshup logo

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From
$0.001/message
Rated
-
Full reviewWebsite
RingCentral Video logo

RingCentral Video

Communication

Connected cloud communications

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only RingCentral Video has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.; RingCentral Video unlimited calling is limited to the US and Canada markets; other international calls are charged per minute at the published international rates table
  • They diverge on capability: Gupshup covers WhatsApp Business API, RingCentral Video covers HD video conferencing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gupshup and RingCentral Video actually diverge.

Attributes where Gupshup and RingCentral Video differ
AttributeGupshupRingCentral Video
Starting price$0.001/messageFree
Pricing modelPer message sentsubscription
Free tierNoYes
PlatformsWeb, APIWeb, Windows, Macos, Ios, Android
FoundedUnknown1999

Identical on both: user rating (Not yet rated), category (Communication).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gupshup

  • WhatsApp Business API
  • Flat platform fee
  • RCS messaging
  • SMS and voice
  • Bot Studio
  • Agent inbox
  • Campaign manager
  • Emerging market reach

Only in RingCentral Video

  • HD video conferencing
  • Voice and video calling
  • Screen sharing
  • Virtual backgrounds
  • Recording and transcription
  • Chat and messaging
  • Calendar integration
  • Meeting attendee controls

What people use each for

The jobs each tool is most often brought in to do.

Gupshup

  • An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot RingCentral Video
  • A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot RingCentral Video
  • A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot RingCentral Video
  • A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot RingCentral Video

RingCentral Video

  • Cloud business phone system with video meetings and team messagingnot Gupshup
  • Replacing on-premise PBX hardware for distributed teamsnot Gupshup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gupshup

  • The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
  • Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
  • Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
  • Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
  • The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

RingCentral Video

  • Unlimited calling is limited to the US and Canada markets; other international calls are charged per minute at the published international rates table
  • The free trial is only for new subscribers and is capped at five users and two desktop phones, with SMS unavailable during the trial
  • Trial hardware must be returned within 21 days of trial cancellation to avoid hardware charges
  • Phone rental is available only with a multi-year contract
  • Automated, high volume or marketing SMS costs extra as RingCentral High Volume SMS, and TCR registration is required for SMS and MMS
  • A Mobile User extension is free to add but is billed at the same monthly rate as a Digital Line in any month it is used to make or receive a call
  • The Webinar 500 discount lasts one year on a one year commitment, after which pricing reverts to $75 per host per month or the then current retail price
  • Taxes and recovery fees including the Federal Universal Service Recovery Fee, E911 Service Fee and Compliance and Administrative Cost Recovery Fee are added on top
  • The advertised savings of up to 33% require paying annually

Pricing, plan by plan

Gupshup

$0.001/message
  • Messaging$0.001/message
    • About 0.001 USD Gupshup platform fee per outgoing template message
    • Same fee on outgoing and incoming session messages
    • Meta per-message charges passed through on top, varying by country and category

RingCentral Video

Free
  • AI Receptionist$39/month
    • Starts at $39
  • Conversational Intelligence$60/month
    • Starts at $60
  • Call Queues Booster$35/month
    • $35 per month
  • Business SMS Booster$25/month
    • $25 per month

Which should you pick?

Choose Gupshup if

  • You need whatsapp business api.
  • You work on Web, API.
  • You also want flat platform fee.
Gupshup review

Choose RingCentral Video if

  • You need hd video conferencing.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want voice and video calling.
RingCentral Video review

Questions people ask

Is Gupshup or RingCentral Video better?
Neither clearly leads. Gupshup starts at $0.001/message and RingCentral Video at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gupshup or RingCentral Video?
RingCentral Video has a free tier; the other does not. Paid plans start at $0.001/message for Gupshup and Free for RingCentral Video.
Does Gupshup or RingCentral Video run on more platforms?
Gupshup runs on Web, API. RingCentral Video runs on Web, Windows, Macos, Ios, Android.
Can I use RingCentral Video for free?
Yes. RingCentral Video has a free tier, so you can try it without paying. Gupshup starts at $0.001/message.
What is Gupshup best used for?
Gupshup is most often used for an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia, a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms, a company deploying a whatsapp chatbot for tier one support with handover to human agents for anything it cannot resolve, a marketing team running whatsapp template campaigns to opted-in lists in markets where email engagement is low. Of those, an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia and a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms are not what RingCentral Video is typically brought in for.
What can Gupshup do that RingCentral Video cannot?
Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice. RingCentral Video covers HD video conferencing, Voice and video calling, Screen sharing, Virtual backgrounds.

Answered from the vendors’ own pages

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

RingCentral Video: How much does RingCentral Video cost?

AI Receptionist starts at $39 per month, Conversational Intelligence starts at $60 per month. Main video plan pricing requires entering your user count on the website for personalized quotes.

Source
Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

RingCentral Video: Does RingCentral offer discounts?

Yes, save up to 33% by paying annually instead of monthly. A 14-day free trial is available for new subscribers with up to 20 phone lines.

Source
Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

Share

Related pages

More on Gupshup

More on RingCentral Video

Keep looking

Other head to heads