Is Chatwork or Gupshup better?

Neither clearly leads. Chatwork starts at Free and Gupshup at $0.001/message, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Chatwork or Gupshup?

Chatwork has a free tier; the other does not. Paid plans start at Free for Chatwork and $0.001/message for Gupshup.

Does Chatwork or Gupshup run on more platforms?

Chatwork runs on Web. Gupshup runs on Web, API.

Can I use Chatwork for free?

Yes. Chatwork has a free tier, so you can try it without paying. Gupshup starts at $0.001/message.

What is Chatwork best used for?

Chatwork is most often used for team communication and collaboration. Of those, team communication and collaboration is not what Gupshup is typically brought in for.

What can Chatwork do that Gupshup cannot?

Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice.

Communication · head to head

Chatwork vs Gupshup

Chatwork

Communication

Group chat for global teams, built to replace email with real-time communication

From: Free
Rated: -

Full review Website

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From: $0.001/message
Rated: -

Full review Website

The short version

Only Chatwork has a free tier, so it costs nothing to try first.
Each has a real cost: Chatwork free plan limited to 100 users; Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Chatwork and Gupshup actually diverge.

Attributes where Chatwork and Gupshup differ
Attribute	Chatwork	Gupshup
Starting price	Free	$0.001/message
Pricing model	freemium	Per message sent
Free tier	Yes	No
Platforms	Web	Web, API

Identical on both: user rating (Not yet rated), category (Communication).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chatwork

Nothing recorded that Gupshup does not also cover.

Only in Gupshup

WhatsApp Business API
Flat platform fee
RCS messaging
SMS and voice
Bot Studio
Agent inbox
Campaign manager
Emerging market reach

What people use each for

The jobs each tool is most often brought in to do.

Chatwork

Team communication and collaborationnot Gupshup

Gupshup

An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot Chatwork
A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot Chatwork
A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot Chatwork
A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot Chatwork

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chatwork

Free plan limited to 100 users
Free plan message history limited to last 40 days
Standard plan pricing: $7/month annual or $8.40/month monthly

Gupshup

The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

Pricing, plan by plan

Chatwork

Free

FreeFree
- Secure messaging
- Unlimited group chats
- 1:1 video calls
Standard$7/month
- All Free features
- Unlimited message history
- Group video calls

Gupshup

$0.001/message

Messaging$0.001/message
- About 0.001 USD Gupshup platform fee per outgoing template message
- Same fee on outgoing and incoming session messages
- Meta per-message charges passed through on top, varying by country and category

Which should you pick?

Choose Chatwork if

You want to start without paying.

Chatwork review

Choose Gupshup if

You need whatsapp business api.
You work on Web, API.
You also want flat platform fee.

Gupshup review

Questions people ask

Is Chatwork or Gupshup better?: Neither clearly leads. Chatwork starts at Free and Gupshup at $0.001/message, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chatwork or Gupshup?: Chatwork has a free tier; the other does not. Paid plans start at Free for Chatwork and $0.001/message for Gupshup.
Does Chatwork or Gupshup run on more platforms?: Chatwork runs on Web. Gupshup runs on Web, API.
Can I use Chatwork for free?: Yes. Chatwork has a free tier, so you can try it without paying. Gupshup starts at $0.001/message.
What is Chatwork best used for?: Chatwork is most often used for team communication and collaboration. Of those, team communication and collaboration is not what Gupshup is typically brought in for.
What can Chatwork do that Gupshup cannot?: Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice.

Answered from the vendors’ own pages

Chatwork: How much does Chatwork cost?

Chatwork is free for up to 100 users. The Standard plan costs $7 per month with annual subscription or $8.40 per month with monthly subscription for unlimited users.

Source

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

Chatwork: What is the limit on the Chatwork free plan?

The free plan supports up to 100 users and limits message history to the last 40 days. It includes secure messaging, unlimited group chats, 1:1 video calls, 10GB storage per organization, and task management.

Source

Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

Chatwork: What does the Chatwork Standard plan add?

The Standard plan ($7-8.40/month) adds unlimited message history, group video calls, 10GB storage per user instead of per organization, advanced search, dedicated support, user management controls, and CSV contact import.

Source

Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

Chatwork vs Gupshup

Chatwork

Gupshup

The short version

Where they differ

What each one covers

Only in Chatwork

Only in Gupshup

What people use each for

Chatwork

Gupshup

Where each one falls short

Chatwork

Gupshup

Pricing, plan by plan

Chatwork

Gupshup

Which should you pick?

Choose Chatwork if

Choose Gupshup if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Chatwork

More on Gupshup

Keep looking

Other head to heads