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Customer Support · head to head

Groove vs Mixmax

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Free plan
No
Full reviewWebsite
Mixmax logo

Mixmax

CRM

Email productivity and sales engagement platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Mixmax has a free tier, so it costs nothing to try first.
  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Mixmax free plan severely limits email tracking to 20 emails per month
  • They diverge on capability: Groove covers Shared inbox, Mixmax covers Email tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and Mixmax actually diverge.

Attributes where Groove and Mixmax differ
AttributeGrooveMixmax
Starting price$12/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Gmail
CategoryCustomer SupportCRM
Founded20112014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Zapier
  • Trello

Only in Mixmax

  • Email tracking
  • Meeting scheduling
  • Email sequences
  • Templates
  • Mail merge
  • Gmail
  • HubSpot
  • Pipedrive

Both cover

  • Slack
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Mixmax
  • Handling email, chat and messaging support in one queuenot Mixmax

Mixmax

  • Email outreachnot Groove
  • Meeting schedulingnot Groove
  • Follow-up automationnot Groove
  • Sales trackingnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Mixmax

  • Free plan severely limits email tracking to 20 emails per month
  • Download tracking in Outlook only works through web app, not desktop
  • Tracking indicators not supported for Outlook desktop users
  • Limited integration with email clients beyond Gmail

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Mixmax

Free
  • FreeFree
    • Email tracking (100/mo)
    • Basic scheduling
    • Email templates
  • SMB$34/month
    • Unlimited tracking
    • Sequences
    • Mail merge
  • Growth$65/month
    • All SMB features
    • Automation rules
    • Dialer
  • EnterpriseFree
    • All Growth features
    • Admin controls
    • SSO

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose Mixmax if

  • You need email tracking.
  • You want to start without paying.
  • You work on Web, Gmail.
  • You also want meeting scheduling.
Mixmax review

Questions people ask

Is Groove or Mixmax better?
Neither clearly leads. Groove starts at $12/month and Mixmax at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Mixmax?
Mixmax has a free tier; the other does not. Paid plans start at $12/month for Groove and Free for Mixmax.
Does Groove or Mixmax run on more platforms?
Groove runs on Web, Ios, Android. Mixmax runs on Web, Gmail.
Can I use Mixmax for free?
Yes. Mixmax has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Mixmax is typically brought in for.
What can Groove do that Mixmax cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Mixmax covers Email tracking, Meeting scheduling, Email sequences, Templates. Both handle Slack, Salesforce, Web support.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Mixmax: Does Mixmax integrate with Gmail?

Yes. Mixmax is a Chrome extension that integrates directly with Gmail and Google Workspace. It adds email tracking, templates, meeting scheduling, and workflow automation features directly into Gmail.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Mixmax: What email tracking does Mixmax provide?

Mixmax tracks email opens, clicks, and downloads in real time. The free plan includes tracking for up to 20 emails per month, while paid plans offer unlimited tracking across all emails.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Mixmax: What does Mixmax cost?

Mixmax offers a free plan with limited tracking (20 emails/month) and basic features. Paid plans include Inbox Copilot, Engagement Copilot, and Mixmax Suite with unlimited tracking and advanced automation.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
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