Softwr

Customer Support · head to head

Groove vs Haptik

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Free plan
No
Full reviewWebsite
Haptik logo

Haptik

Live Chat

Conversational AI platform for customer engagement and support

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Haptik no pricing is published, and no tier, cost structure or minimum is disclosed
  • They diverge on capability: Groove covers Shared inbox, Haptik covers Conversational AI.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and Haptik actually diverge.

Attributes where Groove and Haptik differ
AttributeGrooveHaptik
Starting price$12/monthOn request
PlatformsWeb, Ios, AndroidWeb, Mobile, Messaging apps, Voice
CategoryCustomer SupportLive Chat
Founded20112013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Salesforce
  • Zapier

Only in Haptik

  • Conversational AI
  • Multi-channel support
  • Intent recognition
  • Analytics
  • WhatsApp
  • Facebook
  • API
  • Mobile support

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Haptik
  • Handling email, chat and messaging support in one queuenot Haptik

Haptik

  • Building conversational AI assistants for customer supportnot Groove
  • Automating customer conversations across messaging channelsnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Haptik

  • No pricing is published, and no tier, cost structure or minimum is disclosed
  • The only routes to a figure are a demo request or an enterprise sales email

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Haptik

On request
  • Starter$100/month
    • Basic chatbot
    • 1 channel
  • Professional$300/month
    • Advanced AI
    • Multi-channel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose Haptik if

  • You need conversational ai.
  • You work on Web, Mobile, Messaging apps, Voice.
  • You also want multi-channel support.
Haptik review

Questions people ask

Is Groove or Haptik better?
Neither clearly leads. Groove starts at $12/month and Haptik at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Haptik?
Groove starts at $12/month and Haptik at On request.
Does Groove or Haptik run on more platforms?
Groove runs on Web, Ios, Android. Haptik runs on Web, Mobile, Messaging apps, Voice.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Haptik is typically brought in for.
What can Groove do that Haptik cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Haptik covers Conversational AI, Multi-channel support, Intent recognition, Analytics. Both handle Slack, Web support.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Haptik: How much does Haptik cost?

Haptik does not publish pricing. The platform uses a custom enterprise pricing model requiring direct contact with sales.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Haptik: How can I get Haptik pricing?

Contact Haptik by requesting a demo or emailing [email protected] to receive personalized pricing based on deployment scale, features needed, and organizational requirements.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
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