Softwr

Customer Support · head to head

Front vs Groove

Front logo

Front

Customer Support

Where teams collaborate on customer communication

From
$25/month
Rated
-
Full reviewWebsite
Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Front starter tier limited to single-channel support; omnichannel support requires Professional tier; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • They diverge on capability: Front covers Email collaboration, Groove covers Knowledge base.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Front and Groove actually diverge.

Attributes where Front and Groove differ
AttributeFrontGroove
Starting price$25/month$12/month
PlatformsCloud-based SaaSWeb, Ios, Android
Founded20132011

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Front

  • Email collaboration
  • Omnichannel messaging
  • Analytics
  • Workflows
  • Integrations
  • HubSpot
  • Asana
  • SOC2

Only in Groove

  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Zapier
  • Trello
  • SSL

Both cover

  • Shared inbox
  • Salesforce
  • Slack
  • Jira
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Front

  • Omnichannel customer supportnot Groove
  • AI-powered helpdesk automationnot Groove
  • Team collaboration on support ticketsnot Groove

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Front
  • Handling email, chat and messaging support in one queuenot Front

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Front

  • Starter tier limited to single-channel support; omnichannel support requires Professional tier
  • AI Copilot, Smart QA, and Smart CSAT are included only in Enterprise tier ($105/seat/month); available as add-ons at higher cost in lower tiers
  • Starter tier limited to 10 automation rules; Professional tier allows 20; unlimited rules only in Enterprise
  • Advanced analytics excluded from Starter tier

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Pricing, plan by plan

Front

$25/month
  • Starter$25/month
    • Up to 10 seats
    • Shared inbox and ticketing
    • AI Topics and up to 10 automation rules
  • Professional$65/month
    • Up to 50 seats
    • Omnichannel support (email, SMS, social)
    • Macros and up to 20 automation rules
  • Enterprise$105/month
    • Unlimited seats
    • Smart rules and unlimited macros
    • Multi-language knowledge base

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Which should you pick?

Choose Front if

  • You need email collaboration.
  • You work on Cloud-based SaaS.
  • You also want omnichannel messaging.
Front review

Choose Groove if

  • You need knowledge base.
  • You work on Web, Ios, Android.
  • You also want live chat.
Groove review

Questions people ask

Is Front or Groove better?
Neither clearly leads. Front starts at $25/month and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Front or Groove?
Front starts at $25/month and Groove at $12/month.
Does Front or Groove run on more platforms?
Front runs on Cloud-based SaaS. Groove runs on Web, Ios, Android.
What is Front best used for?
Front is most often used for omnichannel customer support, ai-powered helpdesk automation, team collaboration on support tickets. Of those, omnichannel customer support and ai-powered helpdesk automation are not what Groove is typically brought in for.
What can Front do that Groove cannot?
Front covers Email collaboration, Omnichannel messaging, Analytics, Workflows. Groove covers Knowledge base, Live chat, Automation rules, Reporting. Both handle Shared inbox, Salesforce, Slack, Jira.

Answered from the vendors’ own pages

Front: How much does Front's Starter plan cost per seat?

Starter plan is $25 per seat per month for up to 10 seats, with 14-day free trial and no credit card required.

Source
Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Front: Does Enterprise include AI features?

Yes, Enterprise at $105 per seat per month includes AI Copilot, Smart QA, and Smart CSAT at no additional cost.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Front: What is the seat limit for Professional?

Professional plan supports up to 50 seats at $65 per seat per month.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Front: Are there additional AI add-ons available?

Yes, Autopilot starts at $0.05 per conversation; Copilot, Smart QA, and other AI features range from $10-$20 per seat per month on lower tiers.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
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