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Nonprofits · head to head

Fundraise Up vs Virtuous

Fundraise Up logo

Fundraise Up

Nonprofits

Donation checkout layer that replaces the giving form on an existing nonprofit website

From
On request
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fundraise Up the fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Fundraise Up covers Embedded donation checkout, Virtuous covers Donor management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fundraise Up and Virtuous actually diverge.

Attributes where Fundraise Up and Virtuous differ
AttributeFundraise UpVirtuous
Pricing modelPercentage of each donationsubscription
PlatformsWebWeb, IOS, Android
FoundedUnknown2013

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fundraise Up

  • Embedded donation checkout
  • Digital wallet payments
  • Recurring gift upgrade prompts
  • Multi currency and multi language
  • Donor covered fees
  • CRM sync

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Fundraise Up

  • A charity with a working CRM and website that wants to raise online conversion without replatformingnot Virtuous
  • An international organisation needing donors to give in local currency and languagenot Virtuous
  • A campaign pushing one time givers into monthly recurring support at the point of donationnot Virtuous
  • A digital team that can measure conversion before and after and justify a percentage fee with datanot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Fundraise Up
  • Marketing automation and supporter journeys tied to giving datanot Fundraise Up
  • Online donation forms and giving pages connected to the CRMnot Fundraise Up

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fundraise Up

  • The fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.
  • It is a checkout, not a CRM, so it is always an additional cost on top of a donor database rather than a replacement for one.
  • Donor covered fee opt in rates vary widely by audience, so an organisation with an older or offline leaning donor base absorbs more of the fee than the sales model assumes.
  • Design control is limited to what the embedded component exposes, so brand teams that want full control over the giving experience will hit boundaries.
  • Live recurring gift authorisations are held in the platform, which makes leaving considerably harder than adopting, because migrating active mandates risks lapsing donors.

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Fundraise Up

On request
  • Fundraise Up$undefined/year
    • Platform fee taken as a percentage of every donation processed
    • Card processing billed separately on top of the platform fee
    • Optional donor covered fee prompt shifts the cost to the giver rather than removing it

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Fundraise Up if

  • You need embedded donation checkout.
  • You also want digital wallet payments.
Fundraise Up review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Fundraise Up or Virtuous better?
Neither clearly leads. Fundraise Up starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fundraise Up or Virtuous?
Fundraise Up starts at On request and Virtuous at On request.
Does Fundraise Up or Virtuous run on more platforms?
Fundraise Up runs on Web. Virtuous runs on Web, IOS, Android.
What is Fundraise Up best used for?
Fundraise Up is most often used for a charity with a working crm and website that wants to raise online conversion without replatforming, an international organisation needing donors to give in local currency and language, a campaign pushing one time givers into monthly recurring support at the point of donation, a digital team that can measure conversion before and after and justify a percentage fee with data. Of those, a charity with a working crm and website that wants to raise online conversion without replatforming and an international organisation needing donors to give in local currency and language are not what Virtuous is typically brought in for.
What can Fundraise Up do that Virtuous cannot?
Fundraise Up covers Embedded donation checkout, Digital wallet payments, Recurring gift upgrade prompts, Multi currency and multi language. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management.

Answered from the vendors’ own pages

Fundraise Up: Is Fundraise Up a CRM?

No. It is a donation checkout that syncs into a CRM you already run, so budget for both.

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Fundraise Up: How does it charge?

A percentage of each donation, plus separately billed card processing. There is no flat licence that insulates you from volume.

Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Fundraise Up: Does the donor covered fee option remove the cost?

It shifts it. When donors opt in they pay the platform and processing fee; when they do not, the charity does.

Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
Fundraise Up: What happens to recurring donors if we leave?

Active recurring authorisations sit with the platform and its processor, and migrating them is the part of an exit most organisations underestimate.

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