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Nonprofit & Fundraising · head to head

Charity Navigator vs Virtuous

Charity Navigator logo

Charity Navigator

Nonprofit & Fundraising

Nonprofit intelligence and rating platform

From
Free
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofit & Fundraising

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Charity Navigator has a free tier, so it costs nothing to try first.
  • Each has a real cost: Charity Navigator charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Charity Navigator covers Nonprofit ratings, Virtuous covers Donor management.

Where they differ

Only the attributes on which Charity Navigator and Virtuous actually diverge.

Attributes where Charity Navigator and Virtuous differ
AttributeCharity NavigatorVirtuous
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded20012013

Identical on both: user rating (Not yet rated), category (Nonprofit & Fundraising).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Charity Navigator

  • Nonprofit ratings
  • Financial analysis
  • Donor reviews
  • Impact metrics
  • Fundraising data
  • GiveWell
  • BBB Wise Giving Alliance
  • Mobile-responsive support

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Charity Navigator

  • Business operationsnot Virtuous
  • Productivitynot Virtuous
  • Automationnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Charity Navigator
  • Marketing automation and supporter journeys tied to giving datanot Charity Navigator
  • Online donation forms and giving pages connected to the CRMnot Charity Navigator

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Charity Navigator

  • Charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Charity Navigator

Free
  • Free ProfileFree
    • Nonprofit profile
    • Ratings
    • Financial data

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Charity Navigator if

  • You need nonprofit ratings.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want financial analysis.
Charity Navigator review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Charity Navigator or Virtuous better?
Neither clearly leads. Charity Navigator starts at Free and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Charity Navigator or Virtuous?
Charity Navigator has a free tier; the other does not. Paid plans start at Free for Charity Navigator and On request for Virtuous.
Does Charity Navigator or Virtuous run on more platforms?
Charity Navigator runs on Web, Mobile-responsive. Virtuous runs on Web, IOS, Android.
Can I use Charity Navigator for free?
Yes. Charity Navigator has a free tier, so you can try it without paying. Virtuous starts at On request.
What is Charity Navigator best used for?
Charity Navigator is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Virtuous is typically brought in for.
What can Charity Navigator do that Virtuous cannot?
Charity Navigator covers Nonprofit ratings, Financial analysis, Donor reviews, Impact metrics. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Both handle Web support.
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