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Business Intelligence · head to head

Geckoboard vs Whatagraph

Geckoboard logo

Geckoboard

Business Intelligence

Real-time KPI dashboards

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Geckoboard annual billing required; monthly billing not offered; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Geckoboard covers Real-time Updates, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Geckoboard and Whatagraph actually diverge.

Attributes where Geckoboard and Whatagraph differ
AttributeGeckoboardWhatagraph
PlatformsWeb, Tv, MobileWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded20102016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geckoboard

  • Real-time Updates
  • TV Mode
  • Custom Widgets
  • Data Blending
  • Sharing
  • Salesforce
  • Zendesk
  • Stripe

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Geckoboard

  • TV wall dashboards for office and operations displaysnot Whatagraph
  • Live KPI monitoring for sales and support teamsnot Whatagraph
  • Sharing read-only metrics widely, since viewers are unlimited on every tiernot Whatagraph
  • Alerting when a metric crosses a thresholdnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Geckoboard
  • Blending data from multiple ad platforms into one dashboardnot Geckoboard
  • White-labelled reporting under an agency's own brandingnot Geckoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geckoboard

  • Annual billing required; monthly billing not offered
  • Add-on dashboards cost $24 each
  • Additional editors cost $20 each
  • Additional screens cost $20 each

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Geckoboard

Free
  • Essentials$79/month
    • 2 dashboards
    • 1 editor
    • 1 screen
  • Performance$319/month
    • 20 dashboards
    • 3 editors
    • 5 screens
  • Enterprise$null/mo
    • Unlimited dashboards, editors, and screens
    • All Performance features
    • Dedicated support manager

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Geckoboard if

  • You need real-time updates.
  • You want to start without paying.
  • You work on Web, Tv, Mobile.
  • You also want tv mode.
Geckoboard review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Geckoboard or Whatagraph better?
Neither clearly leads. Geckoboard starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geckoboard or Whatagraph?
Geckoboard starts at Free and Whatagraph at Free.
Does Geckoboard or Whatagraph run on more platforms?
Geckoboard runs on Web, Tv, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Geckoboard for free?
Both have a free tier, so you can try either at no cost before committing.
What is Geckoboard best used for?
Geckoboard is most often used for tv wall dashboards for office and operations displays, live kpi monitoring for sales and support teams, sharing read-only metrics widely, since viewers are unlimited on every tier, alerting when a metric crosses a threshold. Of those, tv wall dashboards for office and operations displays and live kpi monitoring for sales and support teams are not what Whatagraph is typically brought in for.
What can Geckoboard do that Whatagraph cannot?
Geckoboard covers Real-time Updates, TV Mode, Custom Widgets, Data Blending. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

Geckoboard: How much does Geckoboard cost?

Geckoboard offers Essentials at $79 per month, Performance at $319 per month, and custom-priced Enterprise plans. All plans are billed annually. A 14-day free trial is available.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Geckoboard: Is there an annual billing discount for Geckoboard?

Yes, annual billing provides 20% savings compared to monthly pricing. Pricing is shown for annual billing with VAT not included.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Geckoboard: What are the add-on costs for additional Geckoboard resources?

Additional dashboards cost $24 each, extra editors cost $20 each, and additional screens cost $20 each. All add-ons are billed with the annual subscription.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Geckoboard: Does Geckoboard offer discounts for nonprofits?

Yes, Geckoboard offers 20% off any plan for nonprofit organizations.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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