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Business Intelligence · head to head

Geckoboard vs Supermetrics

Geckoboard logo

Geckoboard

Business Intelligence

Real-time KPI dashboards

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Geckoboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Geckoboard annual billing required; monthly billing not offered; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Geckoboard covers Real-time Updates, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Geckoboard and Supermetrics actually diverge.

Attributes where Geckoboard and Supermetrics differ
AttributeGeckoboardSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWeb, Tv, MobileWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geckoboard

  • Real-time Updates
  • TV Mode
  • Custom Widgets
  • Data Blending
  • Sharing
  • Zendesk
  • Stripe
  • Intercom

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Geckoboard

  • TV wall dashboards for office and operations displaysnot Supermetrics
  • Live KPI monitoring for sales and support teamsnot Supermetrics
  • Sharing read-only metrics widely, since viewers are unlimited on every tiernot Supermetrics
  • Alerting when a metric crosses a thresholdnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Geckoboard
  • Loading advertising data into BigQuery or Snowflake for reportingnot Geckoboard
  • Automating recurring client marketing reports at an agencynot Geckoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geckoboard

  • Annual billing required; monthly billing not offered
  • Add-on dashboards cost $24 each
  • Additional editors cost $20 each
  • Additional screens cost $20 each

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Geckoboard

Free
  • Essentials$79/month
    • 2 dashboards
    • 1 editor
    • 1 screen
  • Performance$319/month
    • 20 dashboards
    • 3 editors
    • 5 screens
  • Enterprise$null/mo
    • Unlimited dashboards, editors, and screens
    • All Performance features
    • Dedicated support manager

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Geckoboard if

  • You need real-time updates.
  • You want to start without paying.
  • You work on Web, Tv, Mobile.
  • You also want tv mode.
Geckoboard review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Geckoboard or Supermetrics better?
Neither clearly leads. Geckoboard starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geckoboard or Supermetrics?
Geckoboard has a free tier; the other does not. Paid plans start at Free for Geckoboard and €49/month for Supermetrics.
Does Geckoboard or Supermetrics run on more platforms?
Geckoboard runs on Web, Tv, Mobile. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Geckoboard for free?
Yes. Geckoboard has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Geckoboard best used for?
Geckoboard is most often used for tv wall dashboards for office and operations displays, live kpi monitoring for sales and support teams, sharing read-only metrics widely, since viewers are unlimited on every tier, alerting when a metric crosses a threshold. Of those, tv wall dashboards for office and operations displays and live kpi monitoring for sales and support teams are not what Supermetrics is typically brought in for.
What can Geckoboard do that Supermetrics cannot?
Geckoboard covers Real-time Updates, TV Mode, Custom Widgets, Data Blending. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, Google Analytics.

Answered from the vendors’ own pages

Geckoboard: How much does Geckoboard cost?

Geckoboard offers Essentials at $79 per month, Performance at $319 per month, and custom-priced Enterprise plans. All plans are billed annually. A 14-day free trial is available.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Geckoboard: Is there an annual billing discount for Geckoboard?

Yes, annual billing provides 20% savings compared to monthly pricing. Pricing is shown for annual billing with VAT not included.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Geckoboard: What are the add-on costs for additional Geckoboard resources?

Additional dashboards cost $24 each, extra editors cost $20 each, and additional screens cost $20 each. All add-ons are billed with the annual subscription.

Source
Geckoboard: Does Geckoboard offer discounts for nonprofits?

Yes, Geckoboard offers 20% off any plan for nonprofit organizations.

Source
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