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Marketing · head to head

Fathom Analytics vs Geckoboard

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Geckoboard logo

Geckoboard

Business Intelligence

Real-time KPI dashboards

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Geckoboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Geckoboard annual billing required; monthly billing not offered
  • They diverge on capability: Fathom Analytics covers Page view tracking, Geckoboard covers Real-time Updates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Geckoboard actually diverge.

Attributes where Fathom Analytics and Geckoboard differ
AttributeFathom AnalyticsGeckoboard
Starting price$14/monthFree
Free tierNoYes
PlatformsWebWeb, Tv, Mobile
CategoryMarketingBusiness Intelligence
Founded20142010

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Geckoboard

  • Real-time Updates
  • TV Mode
  • Custom Widgets
  • Data Blending
  • Sharing
  • Salesforce
  • Zendesk
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Geckoboard
  • A lightweight Google Analytics replacementnot Geckoboard
  • Tracking many sites from one accountnot Geckoboard
  • Long-term historical reporting while subscribednot Geckoboard

Geckoboard

  • TV wall dashboards for office and operations displaysnot Fathom Analytics
  • Live KPI monitoring for sales and support teamsnot Fathom Analytics
  • Sharing read-only metrics widely, since viewers are unlimited on every tiernot Fathom Analytics
  • Alerting when a metric crosses a thresholdnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Geckoboard

  • Annual billing required; monthly billing not offered
  • Add-on dashboards cost $24 each
  • Additional editors cost $20 each
  • Additional screens cost $20 each

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Geckoboard

Free
  • Essentials$79/month
    • 2 dashboards
    • 1 editor
    • 1 screen
  • Performance$319/month
    • 20 dashboards
    • 3 editors
    • 5 screens
  • Enterprise$null/mo
    • Unlimited dashboards, editors, and screens
    • All Performance features
    • Dedicated support manager

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Geckoboard if

  • You need real-time updates.
  • You want to start without paying.
  • You work on Web, Tv, Mobile.
  • You also want tv mode.
Geckoboard review

Questions people ask

Is Fathom Analytics or Geckoboard better?
Neither clearly leads. Fathom Analytics starts at $14/month and Geckoboard at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Geckoboard?
Geckoboard has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Geckoboard.
Does Fathom Analytics or Geckoboard run on more platforms?
Fathom Analytics runs on Web. Geckoboard runs on Web, Tv, Mobile.
Can I use Geckoboard for free?
Yes. Geckoboard has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Geckoboard is typically brought in for.
What can Fathom Analytics do that Geckoboard cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Geckoboard covers Real-time Updates, TV Mode, Custom Widgets, Data Blending. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Geckoboard: How much does Geckoboard cost?

Geckoboard offers Essentials at $79 per month, Performance at $319 per month, and custom-priced Enterprise plans. All plans are billed annually. A 14-day free trial is available.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Geckoboard: Is there an annual billing discount for Geckoboard?

Yes, annual billing provides 20% savings compared to monthly pricing. Pricing is shown for annual billing with VAT not included.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Geckoboard: What are the add-on costs for additional Geckoboard resources?

Additional dashboards cost $24 each, extra editors cost $20 each, and additional screens cost $20 each. All add-ons are billed with the annual subscription.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Geckoboard: Does Geckoboard offer discounts for nonprofits?

Yes, Geckoboard offers 20% off any plan for nonprofit organizations.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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