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Business Intelligence · head to head

MicroStrategy vs Whatagraph

MicroStrategy logo

MicroStrategy

Business Intelligence

Enterprise analytics and mobility platform

From
$600/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: MicroStrategy microStrategy has rebranded to Strategy and microstrategy.com/pricing now redirects to software.strategy.com, which is a product page with no pricing on it; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: MicroStrategy covers Enterprise Reporting, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which MicroStrategy and Whatagraph actually diverge.

Attributes where MicroStrategy and Whatagraph differ
AttributeMicroStrategyWhatagraph
Starting price$600/monthFree
Free tierNoYes
PlatformsWeb, Desktop, MobileWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded19892016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MicroStrategy

  • Enterprise Reporting
  • Mobile Analytics
  • HyperIntelligence
  • Federated Analytics
  • AI/ML
  • SAP
  • Oracle
  • Salesforce

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

MicroStrategy

  • A governed universal semantic layer defining metrics once across BI tools and AI agentsnot Whatagraph
  • Enterprise reporting and dashboards at Fortune 500 user countsnot Whatagraph
  • Connecting multiple warehouses and lakehouses under one set of business definitionsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot MicroStrategy
  • Blending data from multiple ad platforms into one dashboardnot MicroStrategy
  • White-labelled reporting under an agency's own brandingnot MicroStrategy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MicroStrategy

  • MicroStrategy has rebranded to Strategy and microstrategy.com/pricing now redirects to software.strategy.com, which is a product page with no pricing on it
  • No rate, no per-user price, no minimum and no named cost driver is published anywhere on the destination page
  • The only routes offered are a custom ROI analysis, a demo request or a proof-of-value pilot
  • The product is positioned around a proof-of-value pilot and an approved architecture, implying a scoped implementation rather than self-serve purchase

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

MicroStrategy

$600/month
  • Cloud$600/month
    • Full BI Platform
    • Mobile Apps
    • Cloud Deployment
  • EnterpriseFree
    • On-premise
    • Advanced Security
    • Custom SLA

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose MicroStrategy if

  • You need enterprise reporting.
  • You work on Web, Desktop, Mobile.
  • You also want mobile analytics.
MicroStrategy review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is MicroStrategy or Whatagraph better?
Neither clearly leads. MicroStrategy starts at $600/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MicroStrategy or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $600/month for MicroStrategy and Free for Whatagraph.
Does MicroStrategy or Whatagraph run on more platforms?
MicroStrategy runs on Web, Desktop, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. MicroStrategy starts at $600/month.
What is MicroStrategy best used for?
MicroStrategy is most often used for a governed universal semantic layer defining metrics once across bi tools and ai agents, enterprise reporting and dashboards at fortune 500 user counts, connecting multiple warehouses and lakehouses under one set of business definitions. Of those, a governed universal semantic layer defining metrics once across bi tools and ai agents and enterprise reporting and dashboards at fortune 500 user counts are not what Whatagraph is typically brought in for.
What can MicroStrategy do that Whatagraph cannot?
MicroStrategy covers Enterprise Reporting, Mobile Analytics, HyperIntelligence, Federated Analytics. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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