Business Intelligence · head to head
Geckoboard vs Luzmo

Luzmo
Business Intelligence
Embedded analytics for SaaS products, billed by monthly active dashboard users
- From
- €995/month
- Rated
- -
The short version
- Only Geckoboard has a free tier, so it costs nothing to try first.
- Each has a real cost: Geckoboard annual billing required; monthly billing not offered; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
- They diverge on capability: Geckoboard covers Real-time Updates, Luzmo covers Multi-tenant row-level security.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Geckoboard and Luzmo actually diverge.
| Attribute | Geckoboard | Luzmo |
|---|---|---|
| Starting price | Free | €995/month |
| Pricing model | subscription | Per month by monthly active user count |
| Free tier | Yes | No |
| Platforms | Web, Tv, Mobile | Web |
| Founded | 2010 | Unknown |
Identical on both: user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Geckoboard
- Real-time Updates
- TV Mode
- Custom Widgets
- Data Blending
- Sharing
- Salesforce
- Zendesk
- Google Analytics
Only in Luzmo
- Multi-tenant row-level security
- Embeddable editor
- Theming and white labelling
- SDKs and APIs
- Luzmo IQ
- Scheduled exports
What people use each for
The jobs each tool is most often brought in to do.
Geckoboard
- TV wall dashboards for office and operations displaysnot Luzmo
- Live KPI monitoring for sales and support teamsnot Luzmo
- Sharing read-only metrics widely, since viewers are unlimited on every tiernot Luzmo
- Alerting when a metric crosses a thresholdnot Luzmo
Luzmo
- A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Geckoboard
- A vertical software vendor that wants to sell an analytics module as a paid add-onnot Geckoboard
- A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Geckoboard
- A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Geckoboard
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Geckoboard
- Annual billing required; monthly billing not offered
- Add-on dashboards cost $24 each
- Additional editors cost $20 each
- Additional screens cost $20 each
Luzmo
- Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
- The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
- It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
- The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
- As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.
Pricing, plan by plan
Geckoboard
Free- Essentials$79/month
- 2 dashboards
- 1 editor
- 1 screen
- Performance$319/month
- 20 dashboards
- 3 editors
- 5 screens
- Enterprise$null/mo
- Unlimited dashboards, editors, and screens
- All Performance features
- Dedicated support manager
Luzmo
€995/month- Starter$995/month
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
- Premium$2495/month
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
- Enterprise$undefined/year
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on
Which should you pick?
Choose Geckoboard if
- You need real-time updates.
- You want to start without paying.
- You work on Web, Tv, Mobile.
- You also want tv mode.
Choose Luzmo if
- You need multi-tenant row-level security.
- You also want embeddable editor.
Questions people ask
- Is Geckoboard or Luzmo better?
- Neither clearly leads. Geckoboard starts at Free and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Geckoboard or Luzmo?
- Geckoboard has a free tier; the other does not. Paid plans start at Free for Geckoboard and €995/month for Luzmo.
- Does Geckoboard or Luzmo run on more platforms?
- Geckoboard runs on Web, Tv, Mobile. Luzmo runs on Web.
- Can I use Geckoboard for free?
- Yes. Geckoboard has a free tier, so you can try it without paying. Luzmo starts at €995/month.
- What is Geckoboard best used for?
- Geckoboard is most often used for tv wall dashboards for office and operations displays, live kpi monitoring for sales and support teams, sharing read-only metrics widely, since viewers are unlimited on every tier, alerting when a metric crosses a threshold. Of those, tv wall dashboards for office and operations displays and live kpi monitoring for sales and support teams are not what Luzmo is typically brought in for.
- What can Geckoboard do that Luzmo cannot?
- Geckoboard covers Real-time Updates, TV Mode, Custom Widgets, Data Blending. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.
Answered from the vendors’ own pages
Geckoboard: How much does Geckoboard cost?
Geckoboard offers Essentials at $79 per month, Performance at $319 per month, and custom-priced Enterprise plans. All plans are billed annually. A 14-day free trial is available.
SourceLuzmo: Is Luzmo the same as Cumul.io?
Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.
Geckoboard: Is there an annual billing discount for Geckoboard?
Yes, annual billing provides 20% savings compared to monthly pricing. Pricing is shown for annual billing with VAT not included.
SourceLuzmo: How is it priced?
By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.
Geckoboard: What are the add-on costs for additional Geckoboard resources?
Additional dashboards cost $24 each, extra editors cost $20 each, and additional screens cost $20 each. All add-ons are billed with the annual subscription.
SourceLuzmo: Is there a free tier?
No, only a trial. There is no perpetual free plan.
Geckoboard: Does Geckoboard offer discounts for nonprofits?
Yes, Geckoboard offers 20% off any plan for nonprofit organizations.
SourceLuzmo: Can our customers build their own dashboards?
Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.
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