Business Intelligence · head to head
Grow vs Whatagraph
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Grow covers No-code Setup, Whatagraph covers Automated reporting.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Grow and Whatagraph actually diverge.
| Attribute | Grow | Whatagraph |
|---|---|---|
| Starting price | $500/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Mobile, Tv | Web, Mobile, Api |
| Category | Business Intelligence | Marketing |
| Founded | 2014 | 2016 |
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Grow
- No-code Setup
- Unlimited Dashboards
- Data Blending
- Alerts
- Embedding
- Salesforce
- HubSpot
- QuickBooks
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Grow
- No-code dashboards and business intelligence for teams without analystsnot Whatagraph
- Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Whatagraph
- ETL, warehousing and visualisation in a single platformnot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Grow
- Blending data from multiple ad platforms into one dashboardnot Grow
- White-labelled reporting under an agency's own brandingnot Grow
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Grow
- The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
- The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
- The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Grow
$500/month- Starter$500/month
- Unlimited Users
- 75+ Integrations
- Support
- Pro$1000/month
- Advanced Features
- Custom Integrations
- Training
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Grow if
- You need no-code setup.
- You work on Web, Mobile, Tv.
- You also want unlimited dashboards.
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Grow or Whatagraph better?
- Neither clearly leads. Grow starts at $500/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Grow or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $500/month for Grow and Free for Whatagraph.
- Does Grow or Whatagraph run on more platforms?
- Grow runs on Web, Mobile, Tv. Whatagraph runs on Web, Mobile, Api.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Grow starts at $500/month.
- What is Grow best used for?
- Grow is most often used for no-code dashboards and business intelligence for teams without analysts, blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot, etl, warehousing and visualisation in a single platform. Of those, no-code dashboards and business intelligence for teams without analysts and blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot are not what Whatagraph is typically brought in for.
- What can Grow do that Whatagraph cannot?
- Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.
Answered from the vendors’ own pages
Grow: How much does Grow cost?
Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.
SourceWhatagraph: What is the starting price for Whatagraph's Max plan?
The Max plan starts at 699 euros per month when billed annually.
SourceWhatagraph: Do Whatagraph plans limit the number of users or reports?
No, both the Max and Prime plans include unlimited users and unlimited reports.
SourceWhatagraph: What is a 'source credit' in Whatagraph pricing?
One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.
SourceWhatagraph: What's included in both Whatagraph plans?
Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.
SourceRelated pages
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