Business Intelligence · head to head
Sisense vs Whatagraph
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Sisense pricing lacks transparency with opaque scaling costs and hidden fees for onboarding and training; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Sisense covers Embedded Analytics, Whatagraph covers Automated reporting.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Sisense and Whatagraph actually diverge.
| Attribute | Sisense | Whatagraph |
|---|---|---|
| Starting price | $10000/year | Free |
| Pricing model | Unknown | subscription |
| Free tier | No | Yes |
| Platforms | Web, Cloud, On-premises | Web, Mobile, Api |
| Category | Business Intelligence | Marketing |
| Founded | 2004 | 2016 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sisense
- Embedded Analytics
- AI/ML Integration
- In-chip Technology
- White-labeling
- REST API
- Snowflake
- AWS
- Azure
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
What people use each for
The jobs each tool is most often brought in to do.
Sisense
- Self-service analyticsnot Whatagraph
- Data explorationnot Whatagraph
- Ad-hoc reportingnot Whatagraph
- Collaborative analysisnot Whatagraph
- Embedded analyticsnot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Sisense
- Blending data from multiple ad platforms into one dashboardnot Sisense
- White-labelled reporting under an agency's own brandingnot Sisense
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sisense
- Pricing lacks transparency with opaque scaling costs and hidden fees for onboarding and training
- Limited connector ecosystem compared to competitors; missing native connectors to many data sources
- Dashboard customization options are limited; widgets cannot span multiple rows, restricting layout possibilities
- Performance issues reported with large datasets and stability problems with data cubes
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Sisense
$10000/year- Small Team$10000/year minimum
- Basic analytics dashboards
- Limited data sources
- Mid-Market$undefined/custom
- Advanced analytics
- Multiple data sources
- Custom integrations
- Enterprise$60000/year+
- Advanced AI analytics
- Premium support
- Custom development
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Sisense if
- You need embedded analytics.
- You work on Web, Cloud, On-premises.
- You also want ai/ml integration.
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Sisense or Whatagraph better?
- Neither clearly leads. Sisense starts at $10000/year and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sisense or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $10000/year for Sisense and Free for Whatagraph.
- Does Sisense or Whatagraph run on more platforms?
- Sisense runs on Web, Cloud, On-premises. Whatagraph runs on Web, Mobile, Api.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Sisense starts at $10000/year.
- What is Sisense best used for?
- Sisense is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Whatagraph is typically brought in for.
- What can Sisense do that Whatagraph cannot?
- Sisense covers Embedded Analytics, AI/ML Integration, In-chip Technology, White-labeling. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.
Answered from the vendors’ own pages
Sisense: What is Sisense primarily used for?
Sisense is an embedded analytics platform that combines data ingestion, modeling, and dashboarding, allowing organizations to embed analytics and insights directly into their applications and workflows.
SourceWhatagraph: What is the starting price for Whatagraph's Max plan?
The Max plan starts at 699 euros per month when billed annually.
SourceSisense: Does Sisense have a transparent pricing model?
Sisense pricing is not publicly listed and requires contacting sales. Typical costs start at $10,000 per year for small teams but can scale to $60,000+ annually depending on users, data volume, number of data sources, and complexity. AI capabilities typically add 20-30% to base costs.
SourceWhatagraph: Do Whatagraph plans limit the number of users or reports?
No, both the Max and Prime plans include unlimited users and unlimited reports.
SourceSisense: What data sources can Sisense connect to?
Sisense provides pre-built connectors for popular applications including Salesforce, Google Analytics, Zendesk, and others. It also supports custom connections through APIs and SDKs for specialized data sources.
SourceWhatagraph: What is a 'source credit' in Whatagraph pricing?
One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.
SourceSisense: Is Sisense easy to use for non-technical users?
Sisense requires significant technical expertise to set up, particularly for creating Elasticubes (database caches) which often need SQL code. While it promotes codeless reporting, typical implementations require a technical resource.
SourceWhatagraph: What's included in both Whatagraph plans?
Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.
SourceRelated pages
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