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Business Intelligence · head to head

Domo vs Whatagraph

Domo logo

Domo

Business Intelligence

Business cloud for modern enterprises

From
$30000/year
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Domo pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Domo covers 1000+ Connectors, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Domo and Whatagraph actually diverge.

Attributes where Domo and Whatagraph differ
AttributeDomoWhatagraph
Starting price$30000/yearFree
Pricing modelUnknownsubscription
Free tierNoYes
CategoryBusiness IntelligenceMarketing
Founded20102016

Identical on both: platforms (Web, Mobile, Api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Domo

  • 1000+ Connectors
  • Real-time Data
  • Mobile BI
  • Collaboration
  • App Development
  • Salesforce
  • Facebook
  • QuickBooks

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Domo

  • Self-service analyticsnot Whatagraph
  • Data explorationnot Whatagraph
  • Ad-hoc reportingnot Whatagraph
  • Collaborative analysisnot Whatagraph
  • Embedded analyticsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Domo
  • Blending data from multiple ad platforms into one dashboardnot Domo
  • White-labelled reporting under an agency's own brandingnot Domo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Domo

  • Pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • Visualization customization is limited compared to specialized tools like Tableau, with rigid chart types and restricted pixel-level dashboard layouts
  • Version control and merge options for dataflows are very limited, making multi-developer projects prone to conflicts and overwrites
  • Workflows cannot be edited once deployed; any changes require rebuilding from scratch
  • Semantic layer lacks code-based governance, with metric definitions scattered inside individual cards rather than in a centralized governed location

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Domo

$30000/year

No published plan breakdown. See the Domo review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Domo if

  • You need 1000+ connectors.
  • You work on Web, Mobile, Api.
  • You also want real-time data.
Domo review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Domo or Whatagraph better?
Neither clearly leads. Domo starts at $30000/year and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Domo or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $30000/year for Domo and Free for Whatagraph.
Does Domo or Whatagraph run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Domo starts at $30000/year.
What is Domo best used for?
Domo is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Whatagraph is typically brought in for.
What can Domo do that Whatagraph cannot?
Domo covers 1000+ Connectors, Real-time Data, Mobile BI, Collaboration. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

Domo: Does Domo offer a free tier or trial?

Domo does not publish pricing on its website and does not offer a standard free tier. The platform uses a consumption-based credit model with minimum viable deployments starting around $30,000 per year. A free trial may be available upon request from the sales team.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Domo: What data sources can Domo connect to?

Domo connects to over 1,000 pre-built connectors covering cloud applications, databases, advertising platforms, file services, spreadsheets, enterprise systems, and data warehouses. Custom integrations are possible via API.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Domo: Can I self-host Domo or is it cloud-only?

Domo is a fully cloud-native, SaaS platform with no self-hosted option available. All data and applications run on Domo's cloud infrastructure.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Domo: What does the credit-based pricing model mean?

Domo charges credits based on data consumption and platform activity. One credit roughly equals processing one million rows of data, though actual burn rate varies with workflows. Users purchase credit packages providing team access with unlimited user seats; only activity consumes credits, not dashboards or team size.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Domo: Does Domo include AI features and what do they cost?

Domo AI features are free as part of your contract, including DomoGPT for AI chat queries. Premium AI capabilities are available through Domo AI Pro, which uses consumption-based pricing on a per-use basis.

Source
Domo: Can multiple teams collaborate on the same dashboard in Domo?

Yes, Domo supports team collaboration on shared dashboards and datasets. However, version control and merge capabilities for dataflows are limited, which can cause conflicts when multiple developers work on the same project.

Source
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