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Business Intelligence · head to head

Amazon QuickSight vs Whatagraph

Amazon QuickSight logo

Amazon QuickSight

Business Intelligence

Scalable, serverless BI by AWS

From
$3/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon QuickSight reader and Reader Pro roles charged separately at $3 and $20/month; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Amazon QuickSight covers SPICE In-memory Engine, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amazon QuickSight and Whatagraph actually diverge.

Attributes where Amazon QuickSight and Whatagraph differ
AttributeAmazon QuickSightWhatagraph
Starting price$3/monthFree
Pricing modelper-usersubscription
Free tierNoYes
PlatformsAWSWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded20062016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon QuickSight

  • SPICE In-memory Engine
  • ML Insights
  • Natural Language Queries
  • Embedded Analytics
  • Pay-per-session
  • Redshift
  • S3
  • Athena

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Amazon QuickSight

  • Business intelligencenot Whatagraph
  • Dashboard creationnot Whatagraph
  • Data visualizationnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Amazon QuickSight
  • Blending data from multiple ad platforms into one dashboardnot Amazon QuickSight
  • White-labelled reporting under an agency's own brandingnot Amazon QuickSight

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon QuickSight

  • Reader and Reader Pro roles charged separately at $3 and $20/month
  • Author and Author Pro roles charged at $24 and $40/month
  • $250/month infrastructure fee required if Pro users or Q&A enabled
  • SPICE storage charged at $0.38/GB monthly (10 GB included)
  • Pixel-perfect reports start at $500/month for 500 monthly units
  • Alerts charged at $0.05-$0.50 per 1,000 metrics evaluated

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Amazon QuickSight

$3/month
  • Reader$3/month
    • Dashboard viewing only
  • Reader Pro$20/month
    • Enhanced reader capabilities
  • Author$24/month
    • Dashboard creation and editing
  • Author Pro$40/month
    • Advanced authoring features

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Amazon QuickSight if

  • You need spice in-memory engine.
  • You work on AWS.
  • You also want ml insights.
Amazon QuickSight review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Amazon QuickSight or Whatagraph better?
Neither clearly leads. Amazon QuickSight starts at $3/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon QuickSight or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $3/month for Amazon QuickSight and Free for Whatagraph.
Does Amazon QuickSight or Whatagraph run on more platforms?
Amazon QuickSight runs on AWS. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Amazon QuickSight starts at $3/month.
What is Amazon QuickSight best used for?
Amazon QuickSight is most often used for business intelligence, dashboard creation, data visualization. Of those, business intelligence and dashboard creation are not what Whatagraph is typically brought in for.
What can Amazon QuickSight do that Whatagraph cannot?
Amazon QuickSight covers SPICE In-memory Engine, ML Insights, Natural Language Queries, Embedded Analytics. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Amazon QuickSight: What does Amazon QuickSight cost per user?

QuickSight pricing varies by user role. Readers start at $3/month, Reader Pro at $20/month, Authors at $24/month, and Author Pro at $40/month. All prices are per user per month.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Amazon QuickSight: Does QuickSight charge an infrastructure fee?

Yes, QuickSight charges an infrastructure fee of $250/month per account if the account has at least one Pro user, has Q&A enabled via topics, or has dashboard Q&A enabled.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Amazon QuickSight: What are QuickSight's session capacity pricing options?

Session capacity pricing starts at $250/month for 500 sessions. Annual plans range from $20,000/year for 50,000 sessions to $258,000/year for 1,600,000 sessions, with volume discounts reducing unit costs from $0.50 to $0.16 per additional session.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Amazon QuickSight: How much does additional SPICE storage cost?

Additional SPICE storage beyond the included 10 GB costs $0.38 per GB per month. Authors receive 10 GB included, but Readers do not.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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