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E-Commerce · head to head

FullStory vs Volusion

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Volusion logo

Volusion

E-Commerce

Ecommerce platform for growing online businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Volusion pricing details not shown on main website
  • They diverge on capability: FullStory covers Session replay, Volusion covers Website builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Volusion actually diverge.

Attributes where FullStory and Volusion differ
AttributeFullStoryVolusion
Pricing modelquotesubscription
PlatformsWeb, MobileWeb
Founded20141999

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Volusion

  • Website builder
  • Product catalog
  • Shopping cart
  • Payment processing
  • Inventory tracking
  • Order management
  • Email marketing
  • SEO tools

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Volusion
  • Bug reproductionnot Volusion
  • Conversion optimizationnot Volusion
  • Customer supportnot Volusion
  • Product developmentnot Volusion

Volusion

  • Small to medium business e-commerce storefrontsnot FullStory
  • Inventory and product managementnot FullStory
  • Omnichannel selling across platformsnot FullStory
  • Email marketing and customer engagementnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Volusion

  • Pricing details not shown on main website
  • Requires migration effort for existing stores

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Volusion

Free
  • Free TrialFree
    • Store builder
    • Product management
    • Basic analytics
  • Professional$35/month
    • All free features
    • Advanced tools
    • Email marketing

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Volusion if

  • You need website builder.
  • You want to start without paying.
  • You also want product catalog.
Volusion review

Questions people ask

Is FullStory or Volusion better?
Neither clearly leads. FullStory starts at Free and Volusion at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Volusion?
FullStory starts at Free and Volusion at Free.
Does FullStory or Volusion run on more platforms?
FullStory runs on Web, Mobile. Volusion runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Volusion is typically brought in for.
What can FullStory do that Volusion cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Volusion covers Website builder, Product catalog, Shopping cart, Payment processing.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Volusion: What payment methods does Volusion accept?

Volusion supports multiple payment options including Stripe, PayPal, Venmo, and Amazon Pay through integrations with certified technology partners.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Volusion: Is there a contract requirement to use Volusion?

No contract is needed. Volusion offers a 14-day free trial with no credit card required, and you can cancel anytime.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Volusion: What support is available to Volusion users?

Volusion provides free 24/7 customer support. Users also have access to a help center and can connect with SEO specialists, web designers, and marketing professionals through Marketing 360.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Volusion: What features are included with a Volusion store?

Core features include inventory management, unlimited product options, responsive themes, site builder, SEO management, newsletters, CRM system, and payment processing capabilities.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Volusion: Can I integrate third-party applications with my Volusion store?

Yes, Volusion offers "dozens of powerful apps and integrations created by our certified technology partners" to add advanced functionality to your site.

Source
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