E-commerce · head to head
FullStory vs Printful
The short version
- Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Printful the Growth plan is $24.99 a month and only becomes free once a store reaches $12,000 a year in sales
- They diverge on capability: FullStory covers Session replay, Printful covers Print on demand.
Where they differ
Only the attributes on which FullStory and Printful actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in FullStory
- Session replay
- Heatmaps
- Conversion funnels
- User journey mapping
- Error tracking
- Frustration signals
- Search functionality
- Custom events
Only in Printful
- Print on demand
- Custom products
- Dropshipping
- Automated fulfillment
- Quality control
- Inventory sync
- Bulk orders
- Designer tool
What people use each for
The jobs each tool is most often brought in to do.
FullStory
- User experience analysisnot Printful
- Bug reproductionnot Printful
- Conversion optimizationnot Printful
- Customer supportnot Printful
- Product developmentnot Printful
Printful
- Print on demand fulfilment for apparel and merchandisenot FullStory
- Attaching a fulfilment backend to an existing online storenot FullStory
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
FullStory
- Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- Personal email addresses cannot be used for signup; business email domain required
- Paid plan pricing not publicly listed, requires sales contact for quotes
- Free plan has no email support, only community-based assistance
- Mobile app analytics requires a separate add-on purchase
Printful
- The Growth plan is $24.99 a month and only becomes free once a store reaches $12,000 a year in sales
- Product discounts of up to 33% are tied to that paid plan, so the lowest unit costs are unavailable to small sellers
- The free plan allows one sample order a month, capped at 3 items
- Shipping and taxes are calculated separately from the quoted product price
Pricing, plan by plan
FullStory
Free- FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
- Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls
Printful
Free- FreeFree
- Unlimited integrations
- Basic dashboard
- Order fulfillment
Which should you pick?
Choose FullStory if
- You need session replay.
- You want to start without paying.
- You work on Web, Mobile.
- You also want heatmaps.
Choose Printful if
- You need print on demand.
- You want to start without paying.
- You also want custom products.
Questions people ask
- Is FullStory or Printful better?
- Neither clearly leads. FullStory starts at Free and Printful at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, FullStory or Printful?
- FullStory starts at Free and Printful at Free.
- Does FullStory or Printful run on more platforms?
- FullStory runs on Web, Mobile. Printful runs on Web.
- Can I use FullStory for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is FullStory best used for?
- FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Printful is typically brought in for.
- What can FullStory do that Printful cannot?
- FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Printful covers Print on demand, Custom products, Dropshipping, Automated fulfillment.
Answered from the vendors’ own pages
FullStory: What does FullStory's free tier include?
30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.
SourceFullStory: What features are excluded from the free plan?
Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.
SourceFullStory: Can I use a personal email to sign up for FullStory's free plan?
No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.
SourceFullStory: How does FullStory integrate with Slack?
FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.
SourceFullStory: What analytics platforms does FullStory integrate with?
FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.
SourceRelated pages
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- FullStory vs Braintree
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- FullStory vs Heartland Retail
- FullStory vs Square for Retail
- FullStory vs AliExpress
- FullStory vs commercetools
- FullStory vs SAP Commerce Cloud
- FullStory vs Squarespace Commerce
- FullStory vs 3dcart
- FullStory vs Algopix
- FullStory vs Big Cartel
- FullStory vs Clavio
- FullStory vs Ecwid
- FullStory vs Etsy
- FullStory vs Inventory Lab
- FullStory vs KORONA POS
- Printful vs Hotjar
- Printful vs Mailchimp
- Printful vs Contentful
- Printful vs FastSpring
- Printful vs Algolia
- Printful vs Authorize.net
- Printful vs Bluepark
- Printful vs Braintree
- Printful vs Checkout.com
- Printful vs CJ Dropshipping
- Printful vs eBay
- Printful vs Gumroad
- Printful vs Loox
- Printful vs Memberful
- Printful vs Razorpay
- Printful vs Saleor
- Printful vs SamCart
- Printful vs Stripe
- Printful vs BigCommerce
- Printful vs Square
- Printful vs Magento
- Printful vs Shopkeep
- Printful vs Heartland Retail
- Printful vs Square for Retail
- Printful vs AliExpress
- Printful vs commercetools
- Printful vs SAP Commerce Cloud
- Printful vs Squarespace Commerce
- Printful vs 3dcart
- Printful vs Algopix
- Printful vs Big Cartel
- Printful vs Clavio
- Printful vs Ecwid
- Printful vs Etsy
- Printful vs Inventory Lab
- Printful vs KORONA POS


