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Surveys · head to head

Retool vs Supermetrics

Retool logo

Retool

Surveys

The rapid internal tool platform

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Retool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Retool builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Retool covers Drag-and-drop builder, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Retool and Supermetrics actually diverge.

Attributes where Retool and Supermetrics differ
AttributeRetoolSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWeb, Self-hostedWeb, Google-sheets, Data-studio, Excel, Api
CategorySurveysMarketing
Founded20172010

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Retool

  • Drag-and-drop builder
  • Database integration
  • REST API
  • Real-time data binding
  • Workflow automation
  • Custom code
  • Version control
  • 200+ integrations

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Retool

  • Building internal admin tools and dashboards over existing databases and APIsnot Supermetrics
  • Giving operations teams a UI for data they would otherwise query by handnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Retool
  • Loading advertising data into BigQuery or Snowflake for reportingnot Retool
  • Automating recurring client marketing reports at an agencynot Retool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Retool

  • Builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • The free plan is capped at 5 users, 500 workflow runs a month and 5 GB of database capacity
  • Audit logging, permission controls, portals and custom branding all require the Business plan at $50 per builder per month billed annually
  • External user access is Business only, and is charged in bands above 50 users
  • Self hosted deployments mirror the cloud tiers but need Enterprise for unlimited users and SSO

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Retool

Free
  • FreeFree
    • Unlimited web and mobile apps
    • 500 workflow runs monthly
    • 5GB database capacity
  • Team$10/month
    • Builders: $10/month (annual) or $12/month (monthly)
    • Internal users: $5/month (annual) or $7/month (monthly)
    • 5,000 workflow runs monthly
  • Business$50/month
    • Builders: $50/month (annual) or $65/month (monthly)
    • Internal users: $15/month (annual) or $18/month (monthly)
    • Audit logging
  • Enterprise$null/contact sales
    • Custom pricing
    • SSO integration
    • Unlimited users

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Retool if

  • You need drag-and-drop builder.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want database integration.
Retool review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Retool or Supermetrics better?
Neither clearly leads. Retool starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Retool or Supermetrics?
Retool has a free tier; the other does not. Paid plans start at Free for Retool and €49/month for Supermetrics.
Does Retool or Supermetrics run on more platforms?
Retool runs on Web, Self-hosted. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Retool for free?
Yes. Retool has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Retool best used for?
Retool is most often used for building internal admin tools and dashboards over existing databases and apis, giving operations teams a ui for data they would otherwise query by hand. Of those, building internal admin tools and dashboards over existing databases and apis and giving operations teams a ui for data they would otherwise query by hand are not what Supermetrics is typically brought in for.
What can Retool do that Supermetrics cannot?
Retool covers Drag-and-drop builder, Database integration, REST API, Real-time data binding. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Retool: How much does Retool cost?

Retool offers a free tier. Paid cloud plans start at $10/month (Team - builders) or $5/month (Team - internal users), $50/month (Business - builders) or $15/month (Business - internal users). Enterprise pricing is custom. Annual billing provides 20% savings.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Retool: What is the difference between builders and internal users?

Builders are users who create applications in Retool, while internal users are those who only access and use the applications. Internal users cost significantly less than builders on all paid tiers.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Retool: Can I self-host Retool?

Yes, Free, Team, and Business tiers support self-hosting with comparable features to cloud versions. Enterprise is required for unlimited users, SSO, and advanced self-host features.

Source
Retool: What are AI credits and how do they work?

AI credits are used for app building and AI actions. Free tier includes 250 monthly credits, Team includes 1,000, and Business includes 3,000. Credits renew monthly without carryover and are pooled at the organization level.

Source
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