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CRM · head to head

Folk vs HubSpot Service Hub

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Free plan
Yes
Full reviewWebsite
HubSpot Service Hub logo

HubSpot Service Hub

Customer Support

Customer service software for scaling companies

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; HubSpot Service Hub the free tier is capped at 2 users
  • They diverge on capability: Folk covers Contact management, HubSpot Service Hub covers Ticketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Folk and HubSpot Service Hub actually diverge.

Attributes where Folk and HubSpot Service Hub differ
AttributeFolkHubSpot Service Hub
Pricing modelUnknownsubscription
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20202006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Only in HubSpot Service Hub

  • Ticketing
  • Knowledge base
  • Customer feedback
  • Live chat
  • Conversational bots
  • Reporting
  • HubSpot CRM
  • Slack

Both cover

  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot HubSpot Service Hub
  • Sales outreachnot HubSpot Service Hub
  • Networkingnot HubSpot Service Hub
  • Recruitmentnot HubSpot Service Hub
  • Investor relationsnot HubSpot Service Hub

HubSpot Service Hub

  • Shared inbox and ticketing for a support teamnot Folk
  • Knowledge base and customer self-servicenot Folk
  • Live chat and chatbots on a websitenot Folk
  • Customer feedback surveys and CSATnot Folk
  • Support reporting tied into the HubSpot CRMnot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

HubSpot Service Hub

  • The free tier is capped at 2 users
  • Professional carries a one-off onboarding fee of $1,500, and Enterprise $3,500, on top of the seat price
  • Seats are $90 a month billed monthly against $100 billed annually on Professional, so the annual commitment is not the cheaper option per month
  • AI features run on monthly credits, 500 on Starter and 3,000 on Professional, which do not roll over
  • Extra credits cost $0.010 each once the monthly allocation is spent

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

HubSpot Service Hub

Free
  • FreeFree
    • Contact management
    • Ticketing
    • Team email
  • Starter$10/month
    • Simple ticket automation
    • Multiple ticket pipelines
    • Live chat
  • Professional$100/month
    • Help desk workspace
    • Customer success workspace
    • Customer agent
  • Enterprise$150/month
    • Skill-based routing
    • Conditional SLAs
    • Customer journey analytics

Which should you pick?

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Choose HubSpot Service Hub if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
HubSpot Service Hub review

Questions people ask

Is Folk or HubSpot Service Hub better?
Neither clearly leads. Folk starts at Free and HubSpot Service Hub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or HubSpot Service Hub?
Folk starts at Free and HubSpot Service Hub at Free.
Does Folk or HubSpot Service Hub run on more platforms?
Folk runs on Web. HubSpot Service Hub runs on Web, Ios, Android.
Can I use Folk for free?
Both have a free tier, so you can try either at no cost before committing.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what HubSpot Service Hub is typically brought in for.
What can Folk do that HubSpot Service Hub cannot?
Folk covers Contact management, Email tracking, Mail merge, Chrome extension. HubSpot Service Hub covers Ticketing, Knowledge base, Customer feedback, Live chat. Both handle GDPR, Web support.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
HubSpot Service Hub: How much does HubSpot Service Hub cost per user?

Free plan at $0/month. Starter at $10/month per seat (new customers; regular $20/month), Professional at $100/month per seat, Enterprise at $150/month per seat.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
HubSpot Service Hub: What is the free trial length for HubSpot Service Hub?

A 14-day free trial is available for evaluating Service Hub functionality before commitment to a paid plan.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
HubSpot Service Hub: Does HubSpot Service Hub have a free permanent plan?

Yes, the free plan includes contact management, ticketing, and team email features at $0/month with no credit card required.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
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