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Marketing & Analytics · head to head

Fathom Analytics vs Fresha

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Fresha logo

Fresha

Scheduling & Booking

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fresha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • They diverge on capability: Fathom Analytics covers Page view tracking, Fresha covers Online booking.

Where they differ

Only the attributes on which Fathom Analytics and Fresha actually diverge.

Attributes where Fathom Analytics and Fresha differ
AttributeFathom AnalyticsFresha
Starting price$14/monthFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWebWeb, Ios, Android
CategoryMarketing & AnalyticsScheduling & Booking
Founded20142015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • 20+ languages language support

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Both cover

  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Fresha
  • A lightweight Google Analytics replacementnot Fresha
  • Tracking many sites from one accountnot Fresha
  • Long-term historical reporting while subscribednot Fresha

Fresha

  • Running appointment booking and point of sale for salons and spasnot Fathom Analytics
  • Attracting new clients through the Fresha consumer marketplacenot Fathom Analytics
  • Sending appointment reminders and marketing campaigns to clientsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Questions people ask

Is Fathom Analytics or Fresha better?
Neither clearly leads. Fathom Analytics starts at $14/month and Fresha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Fresha?
Fresha has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Fresha.
Does Fathom Analytics or Fresha run on more platforms?
Fathom Analytics runs on Web. Fresha runs on Web, Ios, Android.
Can I use Fresha for free?
Yes. Fresha has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Fresha is typically brought in for.
What can Fathom Analytics do that Fresha cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Fresha covers Online booking, Appointment management, Client database, Point of sale. Both handle GDPR compliant, Cloud deployment, Web support.
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