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Scheduling & Booking · head to head

Acuity Scheduling vs Fathom Analytics

Acuity Scheduling logo

Acuity Scheduling

Scheduling & Booking

Scheduling made simple

From
$16/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Acuity Scheduling starter tier limited to 1 calendar only; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Acuity Scheduling covers Online booking, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Acuity Scheduling and Fathom Analytics actually diverge.

Attributes where Acuity Scheduling and Fathom Analytics differ
AttributeAcuity SchedulingFathom Analytics
Starting price$16/month$14/month
CategoryScheduling & BookingMarketing & Analytics
Founded20032014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acuity Scheduling

  • Online booking
  • Appointment types
  • Calendar sync
  • Payment processing
  • Email reminders
  • Client self-scheduling
  • Packages & memberships
  • Timezone detection

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Acuity Scheduling

  • Client self-scheduling with automated time zone conversionnot Fathom Analytics
  • HIPAA-compliant scheduling for healthcare practitionersnot Fathom Analytics
  • Multi-location scheduling with multiple staff membersnot Fathom Analytics
  • Membership, package sales, and gift certificate managementnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Acuity Scheduling
  • A lightweight Google Analytics replacementnot Acuity Scheduling
  • Tracking many sites from one accountnot Acuity Scheduling
  • Long-term historical reporting while subscribednot Acuity Scheduling

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acuity Scheduling

  • Starter tier limited to 1 calendar only
  • SMS/text reminders, memberships, and gift certificates require Standard or Premium tier
  • HIPAA compliance (BAA signature) exclusive to Premium tier at $49/month
  • Custom API and CSS access, and Acuity branding removal require Premium tier

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Acuity Scheduling

$16/month

No published plan breakdown. See the Acuity Scheduling review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Acuity Scheduling if

  • You need online booking.
  • You also want appointment types.
Acuity Scheduling review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Acuity Scheduling or Fathom Analytics better?
Neither clearly leads. Acuity Scheduling starts at $16/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acuity Scheduling or Fathom Analytics?
Acuity Scheduling starts at $16/month and Fathom Analytics at $14/month.
Does Acuity Scheduling or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Acuity Scheduling best used for?
Acuity Scheduling is most often used for client self-scheduling with automated time zone conversion, hipaa-compliant scheduling for healthcare practitioners, multi-location scheduling with multiple staff members, membership, package sales, and gift certificate management. Of those, client self-scheduling with automated time zone conversion and hipaa-compliant scheduling for healthcare practitioners are not what Fathom Analytics is typically brought in for.
What can Acuity Scheduling do that Fathom Analytics cannot?
Acuity Scheduling covers Online booking, Appointment types, Calendar sync, Payment processing. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
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Related pages

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