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Software · head to head

Fresha vs VWO

Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Fresha covers Online booking, VWO covers A/B testing.

Where they differ

Only the attributes on which Fresha and VWO actually diverge.

Attributes where Fresha and VWO differ
AttributeFreshaVWO
Pricing modelfreeusage-based
PlatformsWeb, Ios, AndroidWeb, iOS, Android, Server-side
Founded20152007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • 20+ languages language support

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot VWO
  • Attracting new clients through the Fresha consumer marketplacenot VWO
  • Sending appointment reminders and marketing campaigns to clientsnot VWO

VWO

  • A/B testing and multivariate testingnot Fresha
  • Conversion rate optimisationnot Fresha
  • Behavioural analytics and session recordingsnot Fresha
  • Feature experimentation and progressive rolloutsnot Fresha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Fresha or VWO better?
Neither clearly leads. Fresha starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or VWO?
Fresha starts at Free and VWO at Free.
Does Fresha or VWO run on more platforms?
Fresha runs on Web, Ios, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use Fresha for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what VWO is typically brought in for.
What can Fresha do that VWO cannot?
Fresha covers Online booking, Appointment management, Client database, Point of sale. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle SSL encryption, Cloud deployment, Web support.
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