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Software · head to head

Fresha vs Improvado

Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Fresha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Fresha covers Online booking, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Fresha and Improvado actually diverge.

Attributes where Fresha and Improvado differ
AttributeFreshaImprovado
Starting priceFree$1000/month
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Api, Data-warehouse

Identical on both: user rating (Not yet rated), category (Unknown), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot Improvado
  • Attracting new clients through the Fresha consumer marketplacenot Improvado
  • Sending appointment reminders and marketing campaigns to clientsnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Fresha
  • Feeding blended campaign data into BI tools and dashboardsnot Fresha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Fresha or Improvado better?
Neither clearly leads. Fresha starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or Improvado?
Fresha has a free tier; the other does not. Paid plans start at Free for Fresha and $1000/month for Improvado.
Does Fresha or Improvado run on more platforms?
Fresha runs on Web, Ios, Android. Improvado runs on Web, Api, Data-warehouse.
Can I use Fresha for free?
Yes. Fresha has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what Improvado is typically brought in for.
What can Fresha do that Improvado cannot?
Fresha covers Online booking, Appointment management, Client database, Point of sale. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle GDPR compliant.
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