Softwr

Software · head to head

10to8 vs Fathom Analytics

10to8 logo

10to8

Software

Appointment scheduling software

From
Free
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only 10to8 has a free tier, so it costs nothing to try first.
  • Each has a real cost: 10to8 free plan includes 10to8 branding on booking pages, which may not be ideal for professional service providers wanting white-label solutions; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: 10to8 covers Online booking, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which 10to8 and Fathom Analytics actually diverge.

Attributes where 10to8 and Fathom Analytics differ
Attribute10to8Fathom Analytics
Starting priceFree$14/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, MobileWeb
Founded20112014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 10to8

  • Online booking
  • Automated reminders
  • Two-way sync
  • Video appointments
  • Payment collection
  • Google Calendar
  • Outlook
  • Zoom

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

10to8

  • Schedulingnot Fathom Analytics
  • Appointment bookingnot Fathom Analytics
  • Time trackingnot Fathom Analytics
  • Resource managementnot Fathom Analytics
  • Team coordinationnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot 10to8
  • A lightweight Google Analytics replacementnot 10to8
  • Tracking many sites from one accountnot 10to8
  • Long-term historical reporting while subscribednot 10to8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

10to8

  • Free plan includes 10to8 branding on booking pages, which may not be ideal for professional service providers wanting white-label solutions
  • Limited advanced features compared to competitors like Calendly or Acuity Scheduling for complex service workflows
  • Recent rebranding from 10to8 to Sign In Scheduling created user confusion and requires login migration
  • Not suitable for detailed pre-appointment consultations as it focuses on simple appointment booking rather than consultation management
  • Smaller integration ecosystem with 1,500 apps compared to competitors with more extensive third-party support

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

10to8

Free
  • FreeFree
    • Up to 100 appointments per month
    • 2 user logins
    • Automated SMS and email reminders
  • Starter$7.2/month
    • 300 appointments per month
    • 4 staff logins
    • All free plan features
  • Professional$22/month
    • Unlimited appointments
    • Unlimited staff logins
    • All starter features
  • Business$40/month
    • 600+ appointments per month
    • 6 staff seats
    • Multiple booking pages

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose 10to8 if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want automated reminders.
10to8 review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is 10to8 or Fathom Analytics better?
Neither clearly leads. 10to8 starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 10to8 or Fathom Analytics?
10to8 has a free tier; the other does not. Paid plans start at Free for 10to8 and $14/month for Fathom Analytics.
Does 10to8 or Fathom Analytics run on more platforms?
10to8 runs on Web, Mobile. Fathom Analytics runs on Web.
Can I use 10to8 for free?
Yes. 10to8 has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is 10to8 best used for?
10to8 is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Fathom Analytics is typically brought in for.
What can 10to8 do that Fathom Analytics cannot?
10to8 covers Online booking, Automated reminders, Two-way sync, Video appointments. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.

Answered from the vendors’ own pages

10to8: Does 10to8 offer a free plan?

Yes, 10to8 offers a generous free forever plan that includes up to 100 appointments per month with two user logins and automated SMS reminders to help reduce no-shows.

Source
10to8: How does 10to8 help reduce no-shows?

10to8 uses automated SMS, email, and voice reminders to notify customers of upcoming appointments. If SMS delivery fails, the system uses a robo-call with voicemail capability. Users report up to 90% no-show reduction with these reminders.

Source
10to8: What payment methods does 10to8 accept?

10to8 integrates with PayPal and Sage Pay for secure online payment processing, allowing customers to pay directly through booking pages and providing instant payment receipts.

Source
10to8: What apps does 10to8 integrate with?

10to8 has native integrations with Google Calendar, Outlook, Exchange, Office 365, Zoom, and Salesforce. The platform also connects with over 1,500 apps through third-party integrations and works with Slack and Facebook for reminders.

Source
10to8: Can I manage multiple locations with 10to8?

Yes, 10to8 includes multi-location support allowing centralized management of multiple branches, services, and staff members across different sites with single-portal administration.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on 10to8

More on Fathom Analytics

Keep looking

Other head to heads